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Social Media 101:

Social Media 101:. Intro to Social Media for your business Presented by: Micromedia. Who we are. Micromedia was founded in 2013 by Justin Presley and Michael ramsburg We are a marketing agency specializing in email marketing, content marketing, web design, and social media marketing.

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Social Media 101:

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  1. Social Media 101: Intro to Social Media for your business Presented by: Micromedia

  2. Who we are • Micromedia was founded in 2013 by Justin Presley and Michael ramsburg • We are a marketing agency specializing in email marketing, content marketing, web design, and social media marketing. • Our mission: to help business owners flourish through person to person communication.

  3. services • Classes and training • We teach you how to do it • Marketing strategy • We make the plan for you • Online content management • We do it for you

  4. Why social media • Join the conversation or be left out • Exponentially increasing popularity & usage • Dyi • Most powerful lead generating tool that exist • Specifically reach your target audiences • Consumer- driven & consumer-generated Source: social media sisters

  5. Some numbers • Facebook • 800 million active users • Average user has 130 friends and likes 80 pages • 56% of consumers say they’re more likely to recommend business after becoming a fan • Twitter • 100 million active users • 34% of marketers generate leads using the site • 55% of twitter users access the site on their phone • Linkedin • 64 million users in north America • Food for thought: • 20% of google searches each day has never been searched before • 6 billion people on the planet, 4.8 billion have mobile phone- only 4.2 billion own a toothbrush

  6. Case study • CHRISTINA GROZINGER |PROFESSOR AT PENN STATE UNIVERSITY • RESEARCHED TECHNIQUES TO HELP OFFSET THE EFFECTS OF COLONY COLLAPSE DISORDER (CCD) • DEVELOPED WAYS TO SELECTIVELY BREED QUEEN BEES THAT HAVE RESISTANCE TO PESTS, PARASITES AND HARSH WINTER CONDITIONS • SHARED FINDINGS ON FACEBOOK AND OTHER SOCIAL MEDIA PLATFORMS • ARTICLE: HTTP://WWW.HUCK.PSU.EDU/ABOUT/NEWS-ARCHIVE/GROZINGER-SOCIAL-MEDIA

  7. What is social media • Wikipedia: “ social media uses web based technologies to turn communications into interactive dialogues.” • Includes: • Video (YouTube, vimeo) • Photo sharing (instagram, Flickr, Picasa) • Forums ( listervs, groups,) • Blogs ( wordpress, blogger) • Coupons (livingsocial, groupon) • Social media sites ( facebook, twitter, linkedin)

  8. When do we use?

  9. Where is everyone at? • 35 OR OLDER: • - 55% OF TWITTER USERS • - 63% OF PINTEREST USERS • - 65% FACEBOOK USERS • 77% LINKEDIN

  10. WHAT DO I INCLUDE? REMEMBER OLD MCDONALD “E-I-E-I-O” • (E)NTERTAIN- MAKE IT FUN • (I)NSPIRE- QUOTES, SUCCESS STORIES, PHOTOS • (E)DUCATE- TEACH PEOPLE SOMETHING NEW • (I)NFORM/IMPRESS- UPDATES, SPECIAL OFFERS, NEWS • (O)UTRAGE- CONTROVERSY IS EXCITING, IN MODERATION

  11. THINGS TO REMEMBER • IT’S PERSONAL, BUT IT’S NOT ALL ABOUT YOU. STAY INTERESTING • MORE ISN’T NECESSARILY BETTER. CONSISTENCY IS KEY • DESIGN A SOCIAL MEDIA PLAN YOU CAN KEEP UP WITH • BRAND YOUR TOTAL ONLINE PRESENCE • USE A CONSISTENT VOICE & PERSONALITY • INTERGRATE AND LEVERAGE ALL ONLINE MARKETING EFFORTS • ENGAGE, ENGAGE, ENGAGE!

  12. MANAGE MULTIPLE SOCIAL MEDIA • GO TO HOOTSUITE.COM

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