“Make Money with Alpha Software”

1. “Make Moneywith Alpha Software”

2. Overview • Why Alpha Software? • What is Alpha 5v7? • Competition • Product Demo • Reseller Program • Q &A

3. Why Alpha Software? • At Alpha Software our mission is to build cutting edge database software that enables our customers to build breakthrough applications and solve database management problems rapidly and easily. • It empowers people who can program, to now build complete database applications extremely rapidly, and thereby save money! • It empowers non-programmers, who otherwise would have been unable to create database driven web solutions, to be able to do so! • With well over one million units of software sold, the company has been successful in making customers significantly more productive than they would have been with competing products by providing them with easy and highly productive tools

4. What is Alpha 5 v7? • A cutting edge database software that enables our customers to build breakthrough applications and solve database management problems rapidly and easily. • In building Alpha Five version 7 – we set out to empower anyone to build web database applications in a fraction of the time taken by code oriented alternative solutions. • For IT managers, database consultants and web developers –you can build sophisticated web database apps in dramatically less time and therefore cut costs dramatically. • For non programming users – you are empowered to build powerful web database applications yourself through “point and click” programming without having to code!

5. Alpha Five version 7 has everything in one package to build desktop and web database apps rapidly and easily.The applications can use .dbf tables or any ADO/ODBC compliant Database such as Cache, MySQL, Oracle, DB2 or MS SQL ServerDirect drivers are available for Oracle, MySQL and DB2. A direct driver for Cache is under consideration

6. The reaction of the market to Alpha Five has been excellent!

7. Alpha Five: Fast, Flexible, AffordableSmall businesses looking to harness the power of the Web have been faced with several hurdles, some financial, others technical. Nowhere is this more true than with web and e-commerce-based solutions, which are usually geared toward larger businesses and lack low-cost customization options. Solution providers have struggled to come up with affordable Web-enabled database products that can meet the individualist nature of the SMB Market. Solution providers can now turn that dilemma into opportunity thanks to a new breed of Web-enabled RAD systems. The key elements to affordability here are low start-up costs, reduced educational needs, low developmental environment costs and easy deployment.With those factors in mind, the Test Center set out to find a development environment that meets the needs of both solution providers and small businesses. While there are several products on the market, ranging from Microsoft Access to FileMaker Pro, Test Center engineers determined that Alpha Five version 6.0 from Alpha Software, Burlington, Mass., offers an eclectic blend of features that speeds development without limiting options. By Frank J. OhlhorstCRNJun. 17, 2005

9. COMPETITORS • Primary • Microsoft Access • Filemaker • Secondary (alternatives) • PHP Programming • ASP Programming • Python Programming • Perl Programming

10. COMPETITION

11. Worldwide Recognitionslide courtesy of MySQL presentation, Alpha Conference 2004 • Mentions on Google.com (Updated May 2004) • MySQL: 20.3M • Oracle: 13.6M • Microsoft Access 7.9M • Alpha Software 5.2M • Filemaker 1.9M

12. Key Differentiators • Designed to build powerful desktop and web database applications rapidly and easily. • Non-Programmers can now create web database applications without having to code. • Developers can dramatically cut development time and save money by creating applications in a fraction of the time versus programming in PHP and ASP • Build desktop (LAN) applications in less than 25% of the time taken by MS Access • Alpha 5v7 gives companies a great alternative for workgroup database applications.

13. Ongoing Capability • Current baseline capability • Build sophisticated web and desktop applications • No programming required • Power, flexibility and ease of use • Coming soon... • Full Client Server Version

14. Show Me the Product! • See the Web-Publishing Demonstration • See the “Discover Alpha” Tutorial

15. Reseller Program • Three tiers (helps determine leads) • Platinum • Gold • Authorized • Determined by commitment level • By sales volume • By level of training/certification • By ability to support customers

16. Partner Program Features • Pre-qualified leads, plus inclusion in state lookup • Deal registration for pre-sale discounts and protected accounts • FREE product and market training • NFR copy’s for internal and employee use • Joint promotions w/easy-to-use MDF & co-op • Invitations to annual partner conference • Sales tools (PowerPoints, press reviews, promo templates)

17. Reseller Resources • Reseller Kit • Pricing • Training & Support schedules • Market backgrounder • Demos / Presentations • Alliance activity & networking • Collateral • Q & A • Access to password-protected Website

18. Checklist • Reseller Checklist • Review the Certified Reseller Program • Complete the application • Receive notification of approval • Learn the product • Start selling and making money!