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Social Media Check-Up PBS Interactive Webinar February 22 nd 2011 1pm EST

Social Media Check-Up PBS Interactive Webinar February 22 nd 2011 1pm EST. Today’s webinar will incorporate a LIVE demonstration of Cover It Live. Take full advantage of this webinar by visiting the link below. http:// to.pbs.org / cildemo. Top Social Trends for Media in 2011.

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Social Media Check-Up PBS Interactive Webinar February 22 nd 2011 1pm EST

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  1. Social Media Check-Up PBS Interactive Webinar February 22nd 2011 1pm EST Today’s webinar will incorporate a LIVE demonstration of Cover It Live. Take full advantage of this webinar by visiting the link below http://to.pbs.org/cildemo

  2. Top Social Trends for Media in 2011 • Checkin Based Marketing Expands • Mobile/Multi-Screen Engagement • Consumer Content Curation (Flipboard/Paper.ly) • Social Commerce

  3. National Social Network Activity • PBS Facebook Fan Page • 568,000 Likers • @PBS Twitter Profile • 678,000 Followers • Twoolr Reports

  4. National On-site Activity • PBS.org • Nearly 15,000 Likes/month • Nearly 50,000 Shares/month • Very high rate of engagement on posts • Video.PBS.org • 11,000+ Likes/month • 20,000+ Shares/month

  5. Social MediaStrategy Housekeeping

  6. Facebook Fan Page Updates • Tab Applications are now in the Sidebar • Photo Strip at the top • Smaller Profile Picture • Featured Favorites • Declutter your wall • Post as the page (on other pages too) • iFrame support

  7. Engage Site/Directory Redesign • Migration of the former Engage site into PBS’ Bento platform, aligning with the redesigned PBS.org • Updated Twitter Directory • New Facebook Directory

  8. PBS Video: Viral Player • Sharing Has Its Benefits • Tips: • Increase your video views • Great for viral distribution to new communities you wouldn’t otherwise reach • Good source of inbound links for SEO • Unique asset for keeping influencers engaged and writing about your content • Turn on embed/sharing capabilities • Encourage Sharing: • Tell site visitors about the embed feature • Work the embed feature into your pitches to journalists and bloggers • Ask featured guests to include video on their sites • In COVE admin, include direct link to relevant program page (don’t use vanity URL)

  9. Social Media Tools

  10. Disqus Registered User Base • 117 Sites Onboarded • 2,000+ comments/month • 14% Registration rate

  11. StoryBoard • 35 UGC Campaigns in 2010 • 1,411 Submissions by 6 shows and 4 stations • 2009: 45 campaigns by 10 shows and 9 stations • Moving to Open.PBS for collaborative development

  12. Share • Sharing partner remains Gigya • Best resource for documentation is on the Gigya wiki. • New ‘reactions’ and ‘simple’ widget lowers the bar for your users to share content • Analytics are best in class, including return traffic and demographic data. • Other Share button providers sell your analytics data, and data about your users

  13. Widget Builder • 131 Widgets created by 16 stations and 7 shows • Templates include • Automated Video player • Video playlist player • Javascript headlines widget • RSS feed widgets

  14. UUA • Recent Enhancements* • Logout • Enhanced API allowing for multi-platform registration and login experiences • Upcoming work • User Profile Enhancements • Visual Design Improvements *Provided by PBS Education group

  15. CoverItLive – Live Web Events • PBS has licensed the Enterprise version for producers

  16. Q&A

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