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Mirva Ilmoniemi, Mobility Management Specialist

Smart travel campaigns in the Helsinki region 50+ and scared Towards a cycling city and Smart travel and businesses. Mirva Ilmoniemi, Mobility Management Specialist. Helsinki Region Transport (HSL). Public transport planning and organizing. Finland. Seven member municipalities.

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Mirva Ilmoniemi, Mobility Management Specialist

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  1. Smart travel campaignsin the Helsinki region50+ and scaredTowards a cycling city andSmart travel and businesses. Mirva Ilmoniemi, Mobility Management Specialist

  2. Helsinki Region Transport (HSL) Public transport planning and organizing Finland Seven member municipalities Procuring bus, tram,metro, ferry andcommuter train services Helsinki region Fares, tickets, marketing and passenger information 1 M journeys/day

  3. 50+ and scared

  4. I don’t know how to… What if… ? I’m afraid of… ? ?

  5. 15 000 new Travel Cards ordered Four months after the campaign… over 40 % had topped their cards 3 times

  6. Towards a cycling city

  7. May 2016 surprises for cyclists: Pop up pit stops: quick cycle maintenance for commuters Branded seat covers for bicycles parked next to stations. Celebrating the upcoming extention of a metro line: ”Tour de West Metro” -cycling Map: Länsimetro Oy

  8. Soontheyarehere • Where to getone • How to useone • Travel chain -idea City Bikes

  9. City bikes campaign Cycling campaign 908 000 views 3 % cliques (swipes) in mobile 500 000 unique views 13 000 cliques 4 000 registered users After the first week: 15 000 trips 2,5 % cliques (swipes) in mobile

  10. Smart travel and businesses

  11. HSL's services for employers Message: Companies will gain benefits by investing in smart travel. Services in the main focus of the campaign: • HSL's new Commuting Calculator • HSL's Certificate for Companies and • a Program for Company Mobility Plans. • The main target group were HR and communication specialists and through them the staff.

  12. www.hsl.fi > Businesses

  13. The campaign

  14. 27 000 Unique visitors to the campaign site 30% read further

  15. 86 % of the interest groupand 74 % of all the readers interviewed noticed the add in a magazine Talentum Media: results of a webpanelquestionnaire

  16. Thank You for Your attention!50+ and scaredhttp://vimeo.com/113849291Towards a cycling cityhttps://www.hsl.fi/en/citybikeshttps://www.youtube.com/user/hslhrt/videosSmart travel and businesseshttp://www.hsl.fi/en/information/sustainable-modes-transport/businessesmirva.ilmoniemi (at) hsl.fi

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