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Pleasure and Pedagogy: The consumption of DVD add-ons among Irish Teenagers

Pleasure and Pedagogy: The consumption of DVD add-ons among Irish Teenagers. Pat Brereton and Barbara O’Connor SIM. New Media New Pleasures?. Continuing Moral Panics – Games and mobile phones Technological Divide – Access, Class, Gender, Ethnicity etc. Active v Passive consumers

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Pleasure and Pedagogy: The consumption of DVD add-ons among Irish Teenagers

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  1. Pleasure and Pedagogy: The consumption of DVD add-ons among Irish Teenagers Pat Brereton and Barbara O’Connor SIM

  2. New Media New Pleasures? • Continuing Moral Panics – Games and mobile phones • Technological Divide – Access, Class, Gender, Ethnicity etc. • Active v Passive consumers • Audience Research – to test theories • Comparative Study – Ireland v Others?

  3. Sample study of Schools • Questionnaires to 5th class [only] • Pilot study – to test various hypotheses • Schools – geographical spread [danger of affirming an urban/rural divide?] • Cultural competencies and media literacies – ‘multimodal literacies’ • Consumers v ‘petty producers’

  4. Profile of Students • Extensive consumption in the home • Apparent peer pressure – common texts. • Fan cultures help reinforce taste cultures • Clear construction and performance of gender • New technology – part of a continuum of media consumption

  5. USP’s of DVD add-ons • Director’s commentaries – help clear up confusion in the narrative • Cultural competence of the text displayed to peers via repeated viewings. • Deleted scenes like stunts – fun to watch • Non-fixation with add-ons as ‘meta texts’ compared to older ‘students’

  6. Teaching with DVD add-ons • Adaptation and the study of comparative grammars • Film Style and Generic Conventions • Political Economy and Corporate knowledge • Audience Reception Studies • Languages and Translation [Manga proj.] • Debates – Race, class, gender etc.

  7. Further Audience Research • Extending Pilot Study to a larger empirical one. • Comparative studies with other countries [How SIM can make links and look for funding?] • Mainstreaming such research for range of outlets and building links with Irish stakeholders [Irish media Research Network]

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