MKT 441 Potential Instructors tutorialrank.com

1. MKT 441 Potential Instructors / tutorialrank.com For more course Tutorials www.tutorialrank.com

2. MKT 441 Potential Instructors / tutorialrank.com MKT 441 Entire Course MKT 441 Week 1 Individual Assignment The Importance of Market Research MKT 441 Week 1 Individual Assignment The Importance of Market Research (UOP Course) MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis (UOP Course) MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline (UOP Course) MKT 441 Week 3 Individual Assignment Market Research Tools Paper (UOP Course) Resources: University Library, Internet Select an organization with which you are familiar. Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following:

3. MKT 441 Potential Instructors / tutorialrank.com MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day): Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis: ·         Describe the situation discussed in the case. ·         Identify the key issues for the organization in your selected case. ·         Resources: Internet, University Library Select an organization with which you are familiar. The organization must be considering introducing a new product or service.  This organization is the basis for your Market Research Implementation Plan. You will duscussingtheis organization in weeks 2, 3 and

4. MKT 441 Potential Instructors / tutorialrank.com MKT 441 Week 3 Individual Assignment Market Research Tools Paper MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper Write a 1,050- to 1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why. Write a 750- to 1,050-word paper in which you examine the applicability of different marketing research tools to the scenario you selected for your Market Research Implementation Plan from Workshop 2 : Problem Identification and Project Outline. Address the following in your paper:

5. MKT 441 Potential Instructors / tutorialrank.com MKT 441 Week 4 Individual Discussion Question MKT 441 Week 4 Individual Assignment Marketing Strategies Proposal Kudler Paper Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. Assume you are a field marketing professional, responsible for marketing your company's products in the South Florida region of a medium-size corporation. You receive a CD from your corporate marketing group, based in Detroit, Michigan, which includes a set of electronic files containing print advertisements ready for you to use in magazines you choose in South Florida. You have a budget to use for advertising in your region.

6. MKT 441 Potential Instructors / tutorialrank.com MKT 441 Week 5 Individual Assignment Market Research Implementation Plan Final Paper Resources: Problem Identification and Project Outline, Internet, University Library Write a 1,750- to 2,100-word Market Research Implementation Plan based on the scenario you selected in Workshop 2. Address the following in your plan:

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