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2010 GM Private Offer

September 10, 2010. 2010 GM Private Offer. Overview. Limited-time additional discount from GM offered “privately” to credit union members Opportunity to use the private offer and existing GM credit union discount as part of a year-end marketing campaign to drive auto loan growth

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2010 GM Private Offer

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  1. September 10, 2010 2010 GM Private Offer

  2. Overview • Limited-time additional discount from GM offered “privately” to credit union members • Opportunity to use the private offer and existing GM credit union discount as part of a year-end marketing campaign to drive auto loan growth • Incorporates credit union feedback and lessons learned from prior programs to strengthen and improve the offer

  3. Private Offer Private offer timing: 11/2/10 – 1/3/11 Available to targeted membership of specific credit unions Private Offer incentive in excess of $750 Offer is in addition to GM CU Member Discount Stackable with other GM public incentives Eligible 2010/2011 MY vehicles: Flexibility to focus on a given vehicle(s) depending on market and members targeted

  4. Benefits • Credit Union • Auto loan growth and member loyalty • Auto loan campaign materials • Value-add to auto loan program via the private offer and standard GM credit union discounts • Member • Low credit union auto loan rate • Discounts, because of credit union membership, on new GM cars and trucks

  5. Implementation • Identify a group of members that are most likely to be in-market for a new car. Example targeting: • New auto loans 60-90 days from maturing • Used auto loans 60-90 days from maturing and those already matured within the last 24 months • Members in equity positions on homes and/or autos • Focus on non-GM owners / conquests • Private offer discounts codes will be provided based on the size of the targeted group of members • Send a unique code to each member within the target group • Direct mail/email to be in-home first week of November • Two e-mail follow-ups late November and mid December

  6. Member Redemption • Pre-approved loan from credit union (best effort possible) • To take full advantage of the offer, credit union members will need to provide dealership personnel with two codes: • The standard GM credit union member discount authorization code which members will need to secure from lovemycreditunion.org and write-in on their direct mail/email piece • The unique private offer program code which will be pre-printed on the direct mail/email piece

  7. Support We Will Provide • Ready-to Use Marketing Materials • Private offer letter, post card and email • Banner ads • Customization and campaign execution services available Will be available on Partner Center soon

  8. Support We Will Provide • Implementation Kit • Program overview and checklist • Marketing and implementation calendar • Direct mail creative elements • Website banners for linking to the GM credit union member discount save page • Modeling/targeting criteria suggestions • Phone and email support, plus assistance from your Invest in America National Business Consultant and League Will be available on Partner Center soon

  9. Launch Calendar Key dates requiring credit union action

  10. How to Sign up Contact your Invest in America National Business Consultant (contact information on the next page) or Email us at InvestinAmerica@cucorp.com and we will contact you

  11. Enrollment Contact Information • Robert Bearden          (California, Nevada, Oregon, Washington)          800.262.6285 x 751 Bob.Bearden@cucorp.com • Curt Belaney(Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C.)800.262.6285 x 543Curt.Belaney@cucorp.com • Colleen Meek(Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Utah, Wyoming)800.262.6285 x 530Colleen.Meek@cucorp.com • Leslie Norush(Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin)800.262.6285 x 542Leslie.Norush@cucorp.com • Gary Siegel, National Business Consultant, Inside Sales          800.262.6285 x 586 Gary.Siegel@cucorp.com • Jaclyn Adamson, National Business Consultant, Inside Sales           800.262.6285 x 584 Jackie.Adamson@cucorp.com

  12. Enrollment Contact Information - Michigan • Angela HallMetro West/Oakland County734.673.3719 • Carolyn MillerGrand River/Kalamazoo/Southwestern616.560.7000 • Darl McLeanBlue Ox/Paul Bunyon, Upper Peninsula906.440.1668 • Robin WybengaFlint/Lasing/Mid Michigan517.993.7788 • Ron MartinMetro East/Battle Creek734.673.0008 • Stephanie KlocinskiHuron Valley/Jackson/Moon/Downriver586.823.3285

  13. Q&A

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