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That B lee P ing Oil Spill

That B lee P ing Oil Spill. Florida FWC’s role in the response. Not lead state agency Staff at JIC, EOC locations (~220; 10% of total staff) Fish/wildlife impacts Pre-impact, baseline sampling Assist w/critter rescues, etc. Florida FWC’s role in the response. Law enforcement support

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That B lee P ing Oil Spill

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  1. ThatBleePingOil Spill

  2. Florida FWC’s role in the response • Not lead state agency • Staff at JIC, EOC locations (~220; 10% of total staff) • Fish/wildlife impacts • Pre-impact, baseline sampling • Assist w/critter rescues, etc.

  3. Florida FWC’s role in the response • Law enforcement support • Aircraft (~5) and • Vessels (~45) provide reconnaissance, security • ATVs (~7) for beach patrol • Volunteer support • Communication support

  4. Communication • News releases • Talking points • FAQs • “Who ya gon’ call?”lists • Etc.

  5. Communication WebsiteBefore: “Not enough emphasis” WebsiteAfter: “That’s better”

  6. Communication Text alerts Employee newsletter “extra”

  7. Communication Photos, photo opps (Joy says “Hello!”) Media liaison

  8. Communication Commissioners interact w/public

  9. FWC + other state agencies • Ad campaigns • Have you seen them? • Free fishing weekends • Extend renewal period for commercial fishing licenses • Modify season dates, relax regulations

  10. Challenges and Headaches • This is a constantly changing situation • Rumor control • Myth-busting

  11. Troubles and Annoyances • Bureaucracy • More agencies involved – state & federal • Extra steps/approvals to get news releases approved • Process inhibits our ability to respond quickly to media inquiries; damages our reputation • Paperwork; documenting our time/expenses for reimbursement

  12. Hassles and Cranial Discomforts • Excess urgency; adrenaline overload; “haste makes waste” • “This news release has to go out right away.” Approvers unavailable. “Hurry!” • “Oops, we need to correct something in that news release we just sent. • Everyone’s a communications/marketing expert.

  13. Things that make you go postal • Version control • Executive director shows draft of news release to counterpart at EOC. • Counterpart likes it. • Gives to EOC staff to issue. (It was supposed to come back to us for editing.) • Chock-full of errers and misteaks, and our name is on it.

  14. But wait! There’s more! Burnout • Pace yourselves; it’s a marathon, not a sprint. • We still have our “day jobs” to do. • No office director from January-June • Summer vacations = short-handed • Please, God – not…

  15. No! Please no!

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