what is digital marketing?

1. What is Digital Marketing?

2. Introduction to Digital Marketing • Today’s time of Internet has opened the gateway of tremendous digital marketing opportunities for businesses. • By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally they can gain clients for their business, entice them and can convert them to boost their ROI. • The speed and straightforwardness with which the digital media transmits data and support a business is astonishing.

3. Digital Marketing| Definition Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion. The whole concept and functionalities of Digital Marketing are more competent, effective, result-oriented and measurable, which make it very different from traditional marketing.

4. Digital Marketing Channels Search Engine Optimization (SEO) SEOcan be understood as the process of optimizing the structure, design, and content of your website so the Search engines can index them accurately and position sites in the top results of SERPs. SEO also incorporates different promotional activities that boost search engine ranking of your site.

5. Social Media Marketing Social Network Marketing incorporates marketing strategies that use social media channels as marketing tools for optimizing exposure of a brand, targeting audiences, conversions and returns. Social Media marketing can be done by adding social media links to the site content e.g. RSS feeds and sharing buttons. It can also be done by promoting sites through social media channels by updating tweets, statuses, blog posts, photos and so on. Most of the Digital Marketing PDF considers SMM as second most important digital marketing channels.

6. Online Paid Advertising Online Paid Advertising, Pay per click advertising or PPC is another important digital marketing channel that you need to understand while going through introduction to digital marketing. In paid advertising, you need to pay each time a user clicks on your Ad. You need to pay according to your bid amount and one of the most popular pay per click programs is Google AdWords.

7. Email Marketing, Mobile App Marketing & Web Analytics Email marketing is one of the most pervasive and effective strategies to reach optimum users with least expenses. It is a type of direct marketing that utilizes email as a method for correspondence.  Permission-based list building, which is a making of an email list by giving a sign box to imminent email contacts and affirming their endorsement with a subsequent email. Campaign creation that is understood as the capability to organize and structure extensive volumes of e-mails by branding, subject and schedule

8. Online reporting that offers the ability to track the sending of individual email campaigns, their bouncing rates and other related details. Rich content Integration that provides features like addition of graphics, audio, video, and test using templates along with drag and drop editor. List Management that offers the ability to organize, edit, segment, grow and manage a database of client e-mail contact details.

9. ZEROBUG ACADEMY Zerobug Academy Provides best Advanced Digital Marketing Training in Chennai at reasonable cost and best placement support. The Advanced Digital Marketing training sessions are handled by top IT experts in Chennai who are capable of teaching concepts with real time examples. For more details call us at: 9750061584 or walk into our Zerobug training center in Velachery. www.zerobugacademy.com Zerobug Academy No.19/13A, 7th Cross Street, Rajalakshmi Nagar, (100ft Road Near Erikkarai Bus Stop), (Before Excellent Care Hospital), Velachery, Chennai-600 042