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McDonald’s

McDonald’s. Structure, Strategy & Motivation . Presented By: Chandra MacIntosh Julia Spriggs Lawrence MacPherson Shane O’Brien . Outline. Introduction Brief Background Structure & Strategy Motivation Conclusion. Introduction. Multinational Corporation

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McDonald’s

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  1. McDonald’s Structure, Strategy & Motivation Presented By: Chandra MacIntosh Julia Spriggs Lawrence MacPherson Shane O’Brien

  2. Outline • Introduction • Brief Background • Structure & Strategy • Motivation • Conclusion

  3. Introduction • Multinational Corporation • 31,000 restaurants in 119 countries • Employs over 1.5 million people • The majority of employees are part time • Serving over 64 million people every day Current President and CEO John Betts

  4. Background Story Mac & Dick MacDonald In 1937 Patrick MacDonald opened “The Airdome” restaurant in California In 1940, his two sons, Maurice and Richard (Mac & Dick) moved the whole restaurant 40km down the road and renamed it, “McDonald’s” In 1955, Ray Kroc joined McDonald’s and began franchising the restaurant

  5. Continued • In 1961, the MacDonald brothers sold business rights to Ray Kroc for $2.7 million. • The first Canadian McDonald’s opened in Richmond, BC in 1967 Ray Kroc

  6. Building your Structure What is the perfect structure for an organization? “Depends on many factors particular to the organization”

  7. Mintzberg’s Roles McDonalds has modified to be better suited for their workplace Technological support = Op. Core Support Staff = Middle line

  8. Strategy “ an activity that top leaders perform in order to accomplish an organizational goal” Tailored by their motivation for high profits. At a high level (CEO’s)

  9. Structure Different rewards for each level After finishing training and earning experience allows you to apply for different awards Motivates Frontline

  10. Taylor’s Scientific Management Theory Frederick Taylor Employees feel they are an “extension of the company” Accused of “cannibalizing” their own system Most part time jobs are very automated, routinized, and de-skilled

  11. Goal Setting Theory • “People will work harder when they have clear goals that are agreed upon” • Goals should be S.M.A.R.T. • Specific, Measurable, Attainable, Realistic, Timely • Achieving goals increases confidence and in turn, motivation

  12. Managerial Implications: Job Design Job enlargement: added tasks Job enrichment: added responsibilities Job rotation: experiencing different jobs Giving employees room for growth in and outside of the company McDonald’s has many positions and levels of authority

  13. Managerial Implications: Rewards People will work harder if they feel they are getting something back form what they put in Wage raises, health benefits, vacation pay, promotion Positive feedback

  14. Conclusion McDonald’s created their structure according to their own specific needs McDonald’s employees are highly motivated by the varying positions available and opportunities to move up the corporate ladder

  15. Questions

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