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Message Gears

Message Gears. Social Trigger. We’re listening, are you?. R. Scott Blamey – Bharath Raj – Ben Schlesinger – Ryan Stewart – Stuart Truax – Jack Vu. Project. Overview. Message Gears. Launched in January 2009 Email delivery solutions provider (EDSP) In essence:

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Message Gears

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  1. MessageGears SocialTrigger We’re listening, are you? R. Scott Blamey – Bharath Raj – Ben Schlesinger – Ryan Stewart – Stuart Truax – Jack Vu

  2. Project Overview

  3. MessageGears • Launched in January 2009 • Email delivery solutions provider (EDSP) • In essence: • Clients upload the following to MessageGears: • HTML email template, and • XML file with customer names and email addresses • MessageGears merges the content and uses all available and proper technologies to make sure the emails get delivered

  4. ProjectTasks • Research MessageGears and its services • Research market and social media technology • Brainstorm social-media-leveraging service • Validate and select primary concept • Identify potential privacy issues • Develop service description and pitch • Identify next steps

  5. SocialMedia MarketReview

  6. ConsideredPlatforms facebook flickr google linkedIn twitter youTube

  7. SelectedPlatform

  8. Iffacebook was a country… • China • India • United States • facebook • Indonesia • Brazil • Pakistan • Bangladesh

  9. ImpressiveNumbers 25% of all Internet pages viewed in the U.S. are facebook related 83% of U.S. companies use facebook 18% of traditional TV campaigns generate a positive ROI 40% of facebook users become fans of company brands or services 88% of Non Profit companies use social media 20% of the U.S.’s marketing budget will be spent on social media over the next 5 years

  10. MoreNumbers 78% of consumers trust peer recommendations 14% trust advertisements

  11. SocialMedia Technology

  12. SocialTechnology

  13. FacebookPlatform

  14. BasicConcept SocialMediaEnhancedEmail

  15. welcome email+ recommend to friends email template (html) customer id friend data customer id (xml) social network friendsuggestions email“like” suggestions MessageGears connects to Facebook and builds a list of friends based on relevant criteria. Simply upload your standard HTML email template and your Customer’s ID in an XML file. Okay. …which allows your customer to sign in with his Facebook account while you collect basic information about him. Now it’s MessageGears’ turn. MessageGears then builds a custom email for your customer and makes sure it gets delivered. Your customer is part of it. So are his friends. Customer suggestions are your ticket to the greater social network. If you are, you can add a nifty little Facebook Login script… That email contains social media enhanced content like this Suggest box. Which looks a bit like this. Each selected Friend immediately receives an encouraging email from your customer. With each Friend that joins your network the cycle repeats and your direct market grows. Let’s say you have a company. And you have a customer. Your customer talks to you. And you talk to your customer. Now . . . your customer has some friends. And you’d like to talk to them. But you can’t. Because you don’t know them. And they don’t know you. And, frankly, you don’t know your customer that well either. Ready to learn more? Visit messagegears.com now. But wait, there’s this thing called Facebook. It’s a social network. That’s all you need. Are you? MessageGears is your social media enhanced message delivery solution provider.

  16. AdvancedConcept SocialTrigger

  17. And when your Customer posts anything related to your product, That’s great! Now, how do you get in on the action? Well, you could monitor the daily activity of all of your Customers . . . And I bet you’d like to be that guy. Don’t worry. MessageGears has a solution. MessageGears’ SocialTrigger system monitors your Customers’ activities for you. SocialTrigger notices. SocialTrigger automatically pulls a targeted email template from your collection, Adds Customer-specific information, And delivers an email at the height of Customer interest. So you’re using MessageGears to connect with your Customer and his friends. And they’re doing their social networking thing. Which also happens to be when most customers make purchases! Ready to learn more? Visit messagegears.com now. Okay,

  18. SocialTriggers • Posts • Activities • Interests • Music • Books • Movies • Television • Likes • Albums (titles) • Groups • Statuses • Links • Notes • Events • Inbox • Outbox • Updates • Check-ins

  19. SocialTrigger PrivacyOutlook DISCLAIMER: TI:GER students are not licensed to practice law. While they have done their best to provide accurate information, MessageGears should not rely on the following legal research or suggestions.  MessageGears should seek guidance from a licensed attorney.

  20. LegislationInitiatives federal states Afford some additional protection for privacy breaches • Bills are circulating through Congress • Require companies to disclose information they track about users • Requiring an ability to universally opt out of being tracked • President Obama has recently announced a task force and head position to serve as online privacy watchdog • FCC & FTC maintain majority of regulatory authority foreign laws • May apply to non-U.S. users

  21. PrivacyPolicies facebook twitter Non-restrictive privacy policy Stricter policies for platform applications Consent-in requirement • Signing up for Facebook = consent to privacy policies • Stricter policies for platform applications • Advertising restrictions • Limitations on using user data google buzz

  22. MovingForward monitor legal landscape re-evaluate Implementation method may invoke different privacy policies Different platforms have different privacy policies • Social media legislation is forthcoming • Privacy policies change frequently

  23. SocialTrigger WrapUp

  24. ProjectSummary • Enjoyed working with Greg Smith and the MessageGears team • Required more upfront research than anticipated • Privacy and other social media policies complicated, somewhat unclear, changing, specialized vocabulary • Facebook data integration is heavily controlled by Facebook and challenging to proof of concept • SocialTrigger concept appears feasible and valuable to existing MessageGears’ clients • Would like to continue project in spring semester

  25. NextSteps • Proof of concept • Business model • Platform development • User interface • Marketing

  26. MessageGears SocialTrigger We’re listening, are you? R. Scott Blamey – Bharath Raj – Ben Schlesinger – Ryan Stewart – Stuart Truax – Jack Vu

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