1 / 8

RADIO BORDERS

RADIO BORDERS. Rajar Q1 2013. RADIO BORDERS. Radio Borders broadcasts to the Scottish borders and Northumberland playing ‘More of the Song you Love’ with a core audience of adults ages 25-44

amos
Download Presentation

RADIO BORDERS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. RADIO BORDERS Rajar Q1 2013

  2. RADIO BORDERS • Radio Borders broadcasts to the Scottish borders and Northumberland playing ‘More of the Song you Love’ with a core audience of adults ages 25-44 • 44% of adults in the Radio Borders area tune in to Radio Borders every week, the highest reach profile of any station in Scotland, and over a month this is 61% • Radio Borders reaches 45% of 25-44 year olds in its broadcast area every week • Radio Borders reaches 50% of 15-34 year olds in its broadcast area every week • Radio Borders has a 73.7% commercial market share Source; RAJAR period ending 31st March 2013 based on the Radio Borders TSA

  3. THE TRANSMISSION AREA

  4. WEEKDAY LINE-UP ON borders • Keith Clarkson in the Morning 6am-10am • Stuart McCulloch on Mid-Morning 10am-2pm • The Two O’Clock Takeover 2pm-3pm • Paul Brownlee on Drive Time 3pm-7pm • IN:Demand with Romeo 7pm-10pm • Late Night with Gina McKie 10pm-1am

  5. RADIO BORDERS 47,000 Weekly Listeners • RADIO BORDERS REACHES… • 23,000 ABC1 LISTENERS • 24,000 C2DE LISTENERS • 38,000 MAIN SHOPPERS WEEKLY REACH Source; RAJAR period ending 31st March 2013 based on the Radio Borders TSA

  6. COMPETITORS WEEKLY REACH Source; RAJAR period ending 31st March 2013 based on the Radio Borders TSA, JICREG 01/05/13 Area AIR Base Radio Borders TSA

  7. SHARE OF HOURS RADIO BORDERS TSAALL COMMERCIAL RADIO LISTENING Source; RAJAR period ending 31st March 2013 based on the Radio Borders TSA and 12 month reporting period

More Related