Mobile Application Market, by Store Type (Apple App Store, Google Play, and Others), by End-use (Games, Social Networkin

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2. MOBILE APPLICATION MARKET ANALYSIS Mobile Application Market, by Store Type (Apple App Store, Google Play, and Others), by End-use (Games, Social Networking, Healthcare, Books, Music, Productivity, Education, Entertainment, News, Photos and Videos, Navigation, Travel, Business, and Others), and by Geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027

3. Market Insight- Global Mobile Application Market A mobile application or an app is a type of application software that is designed to run on a mobile device such as smartphone or tablet computer. Initially, the apps are intended for productivity assistance such as calendar, email, and contract databases. However, growing demand has led to expansion of various other uses such as games, GPS, order-tracking, ticket purchasing, location-based services, and more. The mobile applications are downloaded from applications distribution platform, which is operated by mobile operating system owners such as Google Play Store (Android) or App Store (iOS). Some of these apps are free to download, while some are paid.

4. Market Dynamics- Drivers • Rapid growth of mobile ad industry is expected to drive growth of the global mobile application market during the forecast period • Rampantly expanding e-commerce industry is expected to propel the global mobile application market over the forecast period • Constantly changing lifestyle across the world is expected to boost the global mobile application market growth during the forecast period

5. Market Share

6. Market Dynamics- Restraint • Mobile application market maturity is expected to restrain growth of the global mobile application market during the forecast period • Lack of advanced mobile devices as compared to mobile application development is expected to hinder the global mobile application market over the forecast period

7. Market Opportunities • Growing investment in digitization is expected to present lucrative business opportunity for market players • Increasing adoption of mobile-connected smart objects and Internet of Things technology are expected to provide excellent business opportunity

8. Market Opportunities

9. Market Trends • North America Trends • Europe Trends

10. Competitive Section • Key companies operating in the global mobile application market are SAP SE, Google Inc., Opera Software, Microsoft Corporation, Apple Inc., CA Technologies, Samsung Electronics Co., Ltd., Cognizant, China Mobile Limited, and Hewlett Packard Enterprise Development LP.

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