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CONTRIBUTOR RESEARCH

CONTRIBUTOR RESEARCH. A QUICK GUIDE . WHO DO YOU WANT ?. 1 Some-one who can give background info or someone who will appear on screen / radio 2 An expert 3 A real person 4 A Celeb / high profiler. WHAT DO YOU WANT THEM FOR?. Authority – Expert/Spokesperson for opinions

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CONTRIBUTOR RESEARCH

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  1. CONTRIBUTOR RESEARCH A QUICK GUIDE

  2. WHO DO YOU WANT ? • 1 Some-one who can give background info or someone who will appear on screen / radio • 2 An expert • 3 A real person • 4 A Celeb / high profiler

  3. WHAT DO YOU WANT THEM FOR? • Authority – Expert/Spokesperson for opinions • Experience – to express anecdote or emotion • Ability – a skill to demonstrate • Kudos – celeb status / top of their field • NEVER for basic factual information

  4. WHAT SORT DO YOU WANT ? • 1 Articulate and enthusiastic knowledge givers • 2 Clear, concise or interesting opinions givers • 3 Engaging story tellers or powerful characters • 4 Consider their age and gender and location • 5 Consider divers social /ethnic backgrounds

  5. HOW TO FIND REAL PEOPLE 1 1 Not newspaper ads – too broad and costly 2 Your personal contacts / recommendations 3Social networking sites egLinkdin, Twitter 4 Flyers left in relevant places eg GP surgery 4 Ads on subject specific website /chatrooms 5 Recommendations from charities / lawyers / specialist clinics / sports clubs / employers

  6. HOW TOFIND REAL PEOPLE 2 • 1 If a third party is looking for you be sure you give them written info about your prog • 2 Ask if you can have the contact number of possible contributors who may be interested • 3 The onus is on you to get in contact with them, explain the prog, assess their suitability.

  7. FINDING EXPERTS 1 • 1 Look at past TV/radio progs for who they had on talking about this subject • 2 Look at newspaper / magazine articles for who they quote on this subject • 3 Note who keeps cropping up and what they say and aim to find some-one new.

  8. FINDING EXPERTS 2 • Go to national associations / trade bodies . • Go to trade unions / professional associations • Go to charities / voluntary groups. • Go to campaign groups. Action groups.

  9. FINDING EXPERTS 3 • 1 Look on specific University or Museum websites and ring their press office • 2 Check Amazon for who’s written books on it • 3 Think laterally about who would have an interest in, say bamboo flutes. A Peruvian trade association ? A folk music promoter ?

  10. THE TELEPHONE TREE • 1 Ask every person you speak to if they can suggest two other people you should talk to and get their contact details from them • 2 Follow up each suggestion and at the end of each call ask for two more names / numbers • Keep a close track of who you have spoken to

  11. BEFORE YOU CALL • 1 Check you have done your research on them • 2 Decide purpose of interview – is it to get facts, opinions, personal testimonies /stories ? • 3 Consider what questions you hope they don’t ask and plan how you will answer them

  12. MAKING THE RESEARCH CALL 1 • 1 Start a brand new page in your notebook for each person • 2 Note the day and time of your call – if you have left a message etc. • 3 Have all their contact numbers in one place • 4 Have a list of KEY questions you need to ask • 5 Have your spiel written down for reference

  13. YOUR SPIEL • 1 Your name and name of company • 2 BRIEFLY what prog your company is making • 3 BRIEFLY what info / person you’re looking for • 4 Why you are contacting them, in particular • 5 How / where you got their number from • 6 Have they got just 5 mins to chat now ? • 7 If not now when should you call back ?

  14. MAKING THE RESEARCH CALL 2 • 1 Take notes as they speak (let them know) • 2 Draw them out with warmth and curiosity. Establish a rapport with them. • 3 Note key opinions /any stories or anecdotes • 4Note down factual details eg how many children they have /how long they’ve lectured • 5 Make sure you get your key questions answered – steer the conversation to do so.

  15. MAKING THE RESEARCH CALL 3 • 1 Get all their contact numbers /details • 2 Check you’re got their name spelt correctly and their exact job title / role • 3 Check their availability – that they are not about to go on holiday ! • 4 Never promise they will take part in prog • 5 Conclude with what you will do next. Call back/ let them know/ arrange a recce

  16. WRITING UP YOUR NOTES • 1 Do it straight away –or at least the same day • 2 Summarise what the contributor has to say • 3 Highlighting any anecdotes, great phrases or opinions. • 4 Summarise how well they might come across on screen/radio. Are they good talkers • 5 Summarise any significant difficulties re availability /location

  17. PRESENTING YOUR FINDINGS • 1 Don’t tell Prod. each poss. /prob. Save for mtg. • 2 Precis your notes – DON’T read them out • 3 Start with their name, company and location • 4 Give a brief overview and your judgement • 5 Summarise in bullet pointswhat they might say

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