why always use white hat seo over black hat

1. WhyalwaysusewhitehatSEOoverBlackhat There aretwo techniques to optimize your websitein termsof improving its rankings, one is white hat and second is blackhat. White hat is allabout makingchanges and usingoptimization strategies and techniques accordingto searchengine guidelines.The primary aim of this technique isto improve rankings of your websiteby not only targeting searchengines, but covering and reaching the human audience as well.White Hat SEO involves methods like keywords,backlinking, keyword analysis, and link buildingwith an aim to enhance web traffic. Some other methods arewritingarticles and blogs for regular readersto attract their interest.People or businesses thattarget longterm investment and return on such investmentare most likelyto use White Hat SEO, which is also known as Ethical SEO. White hat SEO is all about providing right information and knowledge users are looking for in a very legitimate way. Because it’sall about genuine information and search engine only prefer those websites in search engine results who willgive relativeinformation to users, which will behelpful to them. On the other hand, black hat SEO refersto the process of employingsuch practices, whichis not allowed by search engines. Thisoptimization technique employs unlawful strategies and techniques, whichare not allowed by the search engines foronline marketingpurpose. These techniques only target search engines and totallyleave out human audience, which is unlawfuland unethical. Search engines have made some rules and ifyou want to beget ranked among the topin searchengine resultsthen you have to abide bythese rules other wise you can be banned from thesearch engines and may never be allowed toappear in search results. Black Hatis often used by those people wholook for an instant financial gain, and does notgive importance to being bannedat a later stage. Black Hat SEO is also referred to unethical SEO. Ethical ways of performing a particular task isoften turns out tobe tougher andchallenging, however, they benefit you inthe longer run. Likewise, searchengine optimization is a technique that can be performed in both good as well as badways depending uponwhat kind of SEO Services you aretaking or an individualswork practices.As we have noticed in the recent past that SEO isan evolving discipline and people doing black hat SEO would be penalized. As a result, organic SEO has become the commencing pointfor brands across theglobe to reach their target customers. The recent surveys and statistics clearly suggest that searching on the webis the initial point for userslookingfor information relating to their interests.Thus, marketingyour website online is becoming the most effective tool for anyone who wantsmore traffic and better ranking in these search engines.Black hat practices can never give you the same results always.The results that you have today would not last for too long as the search engineswould discard them and ban such practices.Only white hat SEOcan give youstable results for long term and grow your business providedyou are delivering the rightinformation to the users.