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THE INNOVATION IN MARKETING SCIENCE PROVIDE TO INTERNATIONAL MARKET PLACE FOR EXPORT PERFORMANCE

THE INNOVATION IN MARKETING SCIENCE PROVIDE TO INTERNATIONAL MARKET PLACE FOR EXPORT PERFORMANCE. Mr.Sutha Pituckthanakul DBA Marketing (Doctoral study) Siam University. Education Background & Current Position. Education Background Bachelor’s degree

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THE INNOVATION IN MARKETING SCIENCE PROVIDE TO INTERNATIONAL MARKET PLACE FOR EXPORT PERFORMANCE

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  1. THE INNOVATION IN MARKETING SCIENCE PROVIDE TO INTERNATIONAL MARKET PLACE FOR EXPORT PERFORMANCE Mr.SuthaPituckthanakul DBA Marketing (Doctoral study) Siam University

  2. Education Background & Current Position Education Background • Bachelor’s degree Mechanical Engineering (Industrial Technology) Siam University • Master’s degree Business Administration (International Business Management ) Siam University • Doctor’s degree ( Doctoral study ) Doctor of Business Administration (Marketing) Siam University Current Position • Industrial Manager from Chaimongkol Rubber co.,ltd Bangkok Thailand

  3. ABSTRACT This study reviews a framework for examining the export performance from innovation marketing and their performance of Thai exporter in automotive industrial. It is propose in the innovation and how it perceives marketing environmental uncertainly can influence the innovation in implement marketing integration. Factors include organization design, export sales manager, market share and intensity of competition. Finally it is propose the organization implement integration. It’s achieved an influence innovation success.

  4. KEYWORDS Innovation marketing science Export performance Organization design Implement integration

  5. Introduction in study This study review the framework of examining the export performance from innovation marketing and their performance of Thai exporter in automotive industrial. In case of study I found the journal of study the innovation for implement marketing integration. I select two journal of innovation for review the framework .The journal of innovation following:

  6. The journal of innovation 1.Key determinants of organizational and technological innovation in UK SMEs: an empirical study By Rodney McAdam School of Business, Organisation and Management, University of Ulster, Jordanstown, Belfast, UK BT37 OQB, Ireland E-mail: r.mcadam@ulster.ac.uk Corresponding author 2. Innovation and performance in Spanish manufacturing SMEs By Howard van Auken Iowa State University, Ames, Iowa 50011, USA Fax: 515-294-7112 E-mail: vanauken@iastate.edu Corresponding author

  7. Key determinants of organizational and technological innovation in UK SMEs: an empirical study Innovation in SMEs • Leadership • People and culture • Product and process • Knowledge and information management • TQM and business improvement • Innovation in relation to customers and the market

  8. Framework of The innovation model for SMEs A survey questionnaire was developed from the exploratory research and this model to give a fuller and more specific representation of innovation incorporation in SMEs, as distinct from large organization models being extrapolated to SME contexts. The current study will be used to test and further refine this model (Figure 1).

  9. Figure 1 The innovation model for SMEs

  10. Innovation and performance in Spanish manufacturing SMEs This classification of product, process, and managerial innovation is used in this paper. Such a study has not been completed despite the importance of innovation in maintaining firm competitiveness in global markets and healthy country economic importance. The findings provide a better understanding of: • SME innovation as a key factor in improving the Spanish firm competitiveness and performance • The effectiveness of embracing innovation policies. • The role of public policies that support innovative activities among the Spanish manufacturing SMEs, policies that target better utilisation of scarce resources for incorporating innovation and increasing competitiveness.

  11. Figure 2 organization effectiveness :Quinn and Rohrbugh model

  12. Figure 3 Innovation impact on organizational effectiveness’s dimensions

  13. Result Marketing Management Process • Planning • Analyze situation • Set goals • Select strategies and tactics • Program • Policy • Implementation • Organize • Staff • Direct • Evaluation • Compare performance with goals

  14. THANK YOU Q & a

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