Where did Content Management Come From?

1. The concept and practice of content management Where did Content Management Come From?

2. Introduction • CM borrows from editorial practices, publishing, data technologies, media practices and information science • CM has its on center on the use of an information base toward particular goals • CM is practiced in small ways by everyone who creates publications

3. What we will cover • CM and Document Management • CM and Information Management • CM and Documentation • CM and Information Science • CM and Multimedia

4. What is Publishing? Publishers create publications • Find experts in the medium • Write to style guidelines • Create a targeted editing/production process • Repurpose later

5. CM and Publishing CMS’s are publication systems • Decide what “good” content means for your organization • Produce good content efficiently • Store and manipulate the content effectively • Retrieve the content when you need it • Publish the content in a variety of ways

6. What is Document Management? Document Management is a technology that may include: • File storage and typing • Metadata services • Collaboration services • Workflow services • Versioning services • Access services

7. DM vs. CM DM should dominate CM, except: • DM is files, CM is chunks • CM fully encompasses authoring • CM includes publishing

8. What is Information Management Information Management is a discipline that: • Can be called IS, IT, MIS • Is in charge of the organization’s computer-based data systems. • Always runs the network, installs software and fixes hardware • Can also include application development and Web systems/strategy

9. IM and CM IM should own CM, except: • CM includes a bunch of flaky technologies • CM includes a bunch of flaky people

10. Documentation and Technical Writing • Tech writers first to feel the pinch of massive information bases • Technical documentation • Complex configurations • Tech writers were the first to feel the pinch of multiple publications • Complex configurations • Multiple delivery platforms • Many groups have developed sophisticated single-source systems and an eye toward reusability • These efforts have too often not made it out of the back room • Tech Writers have a leg up on the collection and publication process

11. Library and Information Science • Librarians have felt the pinch of organizing information bases forever • Comprehensive categorization schemes • In depth indexes, taxonomies and cross listing schemes • Information scientists have studied the gross and minute structure of information • How do we look for information? • How can information be retrieved? • What is relevance? • These efforts have too often not made it out of the U and the library • LIS’ers have a leg up on the management process

12. The Software Industry • Software developers (and architects) were the first to confront the issue of the Computer Human Interface • How to represent functionality • How to capture and direct attention • How to convey meaning in an impoverished environment • Developed robust technologies for manipulation, storage and display • PERL and all media applications • The database and XML file • The Browser • The software industry gave CM the power and the most basic principles of ePublicaiton

13. The Multimedia Industry • MM developers were first to feel the pinch of multiple simultaneous display of digital media • Digital asset management systems • The concept of production • All of our basic digital design principles (the icon, media controls, button bars, etc.) • Created the first end to end content management systems The Multimedia industry pioneered digital publication was the first to confront the whole CM problem