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Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014

My local SEO presentation from SEMPDX Searchfest 2014

andrewsho
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Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014

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  1. EVERYTHING IS AWESOME IN EVERYTHING IS AWESOME IN SEARCHFEST SEARCHFEST February 28 February 28th th, 2014 , 2014

  2. Every other local site u can think of! https://getlisted.org/static/resources/local_search_ecosystem.pdf

  3. No Listing! Here’s How To Find Em! www.getlisted.org https://www.whitespark.ca/local-citation-finder www.yext.com Search “{Name}” | “Address” | “{Phone#}” in Google • • • •

  4. Neustar Localeze 0 1 0 Axciom InfoGroup Factual 1 1 0 0 1 0 Play Well Pleasanton Play Well Teknologies Play Well TEKnologies 1 0 0 Claim! Close! Update! Here’s Where To Look! Acxiom: Factual: Infogroup: NeustarLocaleze: https://mybusinesslistingmanager.myacxiom.com/# http://www.factual.com/data/t/places http://www.expressupdate.com/ http://www.neustarlocaleze.biz/directory/index.aspx

  5. Fill it out 100% G+ NAP = Website NAP Use Local Phone #s No P.O. Boxes Please! Great Description w/Keywords Use the Right Categories Photos, Photos, Photos • • • • • • • Trouble? https://support.google.com/places/answer/176504

  6. Connect website & Personal G+ page w/ rel=“author” Connect website & Company G+ page w/ rel=“publisher” • • Here’s How To Do It: https://support.google.com/webmasters/answer/2539557?hl=en https://support.google.com/plus/answer/1713826?hl=en

  7. Page for each area you serve • Local addresses on service area pages • Regularly updated content on location pages with geo-specific keywords • Understand regional differences & use them •

  8. http://willenslaw.com/report-your-accident/

  9. http://www.dralexchambers.co.uk/fat-removal/vaser-lipo- swelling-bruising-and-numbness.html

  10. http://www.airnowhvac.com/heating-and-air-conditioning-selma-al/http://www.airnowhvac.com/heating-and-air-conditioning-selma-al/

  11. Source: http://www.thever ge.com/2013/6/10 /4415258/apple- announces-600- million-ios- devices-sold * As of June 2013

  12. …Not Including iPhone 5s/5c, …Not Including iPhone 5s/5c, iOS iPad iPad, iPod, Mac & Xmas , iPod, Mac & Xmas iOS7, 7, Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/

  13. @localseoguide + Andrew Shotland

  14. @localseoguide + Andrew Shotland

  15. @localseoguide + Andrew Shotland

  16. Slideshow

  17. @localseoguide + Andrew Shotland

  18. http://applemapsmarketing.com/2013/09/business- categories-in-apple-maps-for-ios7/

  19. • Report Problem x1,000 • Move Pins x1,000 • Submit/Update Correct Info to Data Providers • 90 –120 Days to Fix (If you’re lucky)

  20. Business Listings Business Listings http://www.neustarlocaleze.biz/directory /index.aspx http://www.mybusinesslistingmanager.com/ http://www.factual.com/data/t/places Reviews & Photos Reviews & Photos https://biz.yelp.com/

  21. http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/

  22. http://searchengineland.com/10-simple-things-smb-websites-need-http://searchengineland.com/10-simple-things-smb-websites-need- to-fix-before-seo-88585 http://searchengineland.com/google-places-ranking-factors-the-phd- version-114839 http://searchengineland.com/the-smb-guide-to-changing-business- names-seo-128939 http://searchengineland.com/how-to-create-content-when-youd- rather-be-doing-something-else-126622 http://searchengineland.com/5-tips-for-responding-to-negative- customer-reviews-online-102136 http://searchengineland.com/4-tips-for-success-with-seasonal-local- seo-88601 www.localseoguide.com/local-seo-tools/

  23. www.localseoguide.com www.applemapsmarketing.com localseo@localseoguide.com Twitter: @localseoguide +Andrew Shotland

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