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Proximity is NOT the #1 Local SEO Ranking Factor; Linkbuilding Could Be - Pubcon Vegas 2017

A brief overview of how proximity does/doesn't work with Local Pack rankings then some specific techniques for Local Linkbuilding

andrewsho
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Proximity is NOT the #1 Local SEO Ranking Factor; Linkbuilding Could Be - Pubcon Vegas 2017

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  1. Proximity Is NOT The #1 Local SEO Ranking Factor… Local Linkbuilding Could Be Presented by: Andrew Shotland CEO, LocalSEOGuide.com #pubcon | Andrew Shotland | @localseoguide #pubcon

  2. #pubcon | Andrew Shotland | @localseoguide #pubcon

  3. Time To Get A New Job! #pubcon | Andrew Shotland | @localseoguide #pubcon

  4. What Can You Do Tomorrow? #pubcon | Andrew Shotland | @localseoguide #pubcon

  5. Psych! #pubcon | Andrew Shotland | @localseoguide #pubcon

  6. There Has To Be More To It… #pubcon | Andrew Shotland | @localseoguide #pubcon

  7. These Only Look Like They Are In Ascending Order… #pubcon | Andrew Shotland | @localseoguide #pubcon

  8. Where Were These Two? #pubcon | Andrew Shotland | @localseoguide #pubcon

  9. http://www.localseoguide.com/proximity-the-number-1-local-seo-ranking-sub-factorhttp://www.localseoguide.com/proximity-the-number-1-local-seo-ranking-sub-factor #pubcon | Andrew Shotland | @localseoguide #pubcon

  10. Trimodal Algo In One Screenshot! http://www.localseoguide.com/trimodal-local-ranking-algo-one-screenshot/ #pubcon | Andrew Shotland | @localseoguide #pubcon

  11. Local Link Building What Actually Works and How to Do It #pubcon | Andrew Shotland | @localseoguide #pubcon

  12. 300+ Location Client w/ Microsites #pubcon | Andrew Shotland | @localseoguide #pubcon

  13. My Favorite Local Vietnamese Joint #pubcon | Andrew Shotland | @localseoguide #pubcon

  14. Be Careful When You ”Scale” #pubcon | Andrew Shotland | @localseoguide #pubcon

  15. Low Hanging Fruit #pubcon | Andrew Shotland | @localseoguide #pubcon

  16. What To Search For • “Company Name” • “Company Name” “State” • “Company Name” “City Serviced” • Site:edu “Company Name” • Site:gov “Company Name” • Site:org “Company Name” • “former company name” #pubcon | Andrew Shotland | @localseoguide #pubcon

  17. ProTip #1 https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en #pubcon | Andrew Shotland | @localseoguide #pubcon

  18. ProTip #2 You can use several tools to gather email addresses. Here are our favorites: Ninja Outreach ScrapeBox Text Extraction With Screaming Frog #pubcon | Andrew Shotland | @localseoguide #pubcon

  19. Email Template (Text) “Hi <<name>>- I represent <<Client Name>> and we noticed you mentioned us in your article <Title>> at <<URL>>. We appreciate that we were featured in your article! Would you mind adding a link to <<relevant URL>> so that your readers can more easily find us? Let me know if you’re able to make the change! Either way, have a great rest of the week – and thanks in advance! <<Your Name>> <<Client Name>>” #pubcon | Andrew Shotland | @localseoguide #pubcon

  20. Email Template (Image) “Hi <<name>> - I represent <<Client Name>> and we noticed you included one of our images (<<Image Link>>) in you article where you mention us at <<Title>> at <<URL>>. Would you mind adding a link to <<page where image is featured>> as a citation for where the image was found so your readers can more easily find out about us? Let me know if you’re able to make the change! Either way, have a great rest of the week – and thanks in advance! <<Your Name>> <<Client Name>>” #pubcon | Andrew Shotland | @localseoguide #pubcon

  21. Email Template (Both) “Hi <<name>> - I represent <<Client Name>> and we notived you included one of our images (<<Image Link>>) in your article where you mention us at <<Title> at <<URL>>. Would you mind adding a link to <<page where image is featured>> as a citation for where the image was found so your readers can more easily find out about us? Let me know if you’re able to make the change! Either way, have a great rest of the week – and thanks in advance! <<Your Name>> <<Client Name>> #pubcon | Andrew Shotland | @localseoguide #pubcon

  22. Here’s An Outreach List Template https://docs.google.com/spreadsheets/d/1rs- VohxSuHP9h2cSnFNKrB_JZg4CRrU2iCIfV7ZkgEU/edit?usp=sharing Put this formula to put into column M to check for link. Will work if column H and D are filled in: = if(H7="","", ArrayFormula( IF( ISNUMBER( FIND( D7 , concatenate(array_constrain(importxml(H7,"//a/@href"),99999,1)) ) ) , "Yes" , "No" ) )) #pubcon | Andrew Shotland | @localseoguide #pubcon Andrew Shotland | @localseoguide

  23. Client-Specific High Fruit • Sponsorships Organizations frequently link back to their sponsors. Look for opportunities to sponsor things like local charities, fashion / beauty events. • Content Marketing Offer to write up an article or case study for a well-regarded industry publication (could be engineering-related or it could be in a vertical that’s an end-user of the technology you are writing about) in exchange for a link to your site • Reputable Directories While many general directories are useless, established ones like Thomasnet and Best of the Web are worthwhile. Also look for curated local and industry-specific directories. #pubcon | Andrew Shotland | @localseoguide #pubcon

  24. Even More • Business Partners Companies whose services you use and clients can all be a source of links Resource Lists Are there any resource lists that list your competitors? Ask to be included. News Media Coverage News media coverage can be a valuable source of links and publicity. You can also get this coverage by holding a charity or educational event and notifying the press. Professional Organizations Many of these link to their members. Join relevant / local/ professional organizations where applicable. Forums / Q&A Sites These tend to be lower quality, but if they’re relevant in topic and/or location they may be worthwhile. Don’t be a “hit and run” poster – participate and try to be genuinely helpful! • • • • #pubcon | Andrew Shotland | @localseoguide #pubcon

  25. Little Leagues & Church Groups https://searchenginewatch.com/2017/09/20/how-to-create-a-kickass-link-building-strategy-for-local-seo/ #pubcon | Andrew Shotland | @localseoguide #pubcon

  26. The Leagues Aren’t So Little… Links to Domain Links to GMB Landing Page Mean 1,919,907 18,963 Median 1,264 24 Multi-location brands have ~200-300 citations per location. At 500 locations that is 500,000 links pointed at their most important page template, their location pages. #pubcon | Andrew Shotland | @localseoguide #pubcon

  27. What Successful Content Marketing Looks Like: #pubcon | Andrew Shotland | @localseoguide #pubcon

  28. Critical For Your Process #pubcon | Andrew Shotland | @localseoguide #pubcon

  29. Successful Content Marketing Cont’d… #pubcon | Andrew Shotland | @localseoguide #pubcon

  30. Does Link Building Effect Rankings? #pubcon | Andrew Shotland | @localseoguide #pubcon

  31. Thank You! andrew@localseoguide.com @localseoguide.com www.localseoguide.com/local-seo-ranking-factors Presentation at www.localseoguide.com/pubconvegas17 #pubcon | Andrew Shotland | @localseoguide #pubcon

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