1 / 9

In-depth Research and Development Forecast of China Children

Since 2008, China’s children training industry thrived along with the holding of the Olympic Games and the World Expo. However, in recent years, the competition has become fiercer. Since 2014, a great number of children English training institutions have closed down one after another or suffered from a narrowed market space. Apart from the impact of government policies, the inaccurate market positioning and misunderstanding about the teaching methods are major reasons for their poor business performance.

angie_patterson
Download Presentation

In-depth Research and Development Forecast of China Children

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. In-depth Research and Development Forecast of China Children English Training Market, 2014-2018 No. Pages : 103 Published on :13-oct-2014

  2. Report Description Since 2008, China’s children training industry thrived along with the holding of the Olympic Games and the World Expo. However, in recent years, the competition has become fiercer. Since 2014, a great number of children English training institutions have closed down one after another or suffered from a narrowed market space. Apart from the impact of government policies, the inaccurate market positioning and misunderstanding about the teaching methods are major reasons for their poor business performance. Chinese parents lay much emphasis on course features and teaching resources (accounting for 40% respectively) when selecting training institutions for their children. The second top concern is the convenience and reputation. In the aspect of popularity, New Oriental (25%), Rise (23%), and Disney (14%) all successfully make a deep impression on Chinese parents, and in the aspect of teaching materials, New Concept English (42%) and Cambridge Young Learners English (34%) are well known in each professional fields. Only 4% parents have a particular concern with price, which is in accord with the situation of family expenditure for children English training. To get more information visit : http://www.analyzefuture.com/in-depth-research-and-development-forecast-of-chinas-children-english-training-2014-2018-market

  3. Report Description Compared with the nearly saturated adult English training market, English training for middle school, primary school, and pre-school students will become the major driving forces for future development of the industry. In 2013, the market size of English training for Chinese middle and primary school students amounted to CNY 46.15 billion. New Oriental excels in this market with its lion’s share in whole China and becomes a leader of the industry. To enquire about this report visit : http://www.analyzefuture.com/in-depth-research-and-development-forecast-of-chinas-children-english-training-2014-2018-market/report-enquiry

  4. Table of Content 1. Development Environment of China’s Children English Training Industry 1.1 Macroeconomic Environment in First Half of 20141.2 Policy Environment in 20141.2.1 Government Focusing on Basic Education Guarantees the Development of the Training Industry1.2.2 Scientific Development of Exam-oriented Education Improves the Pre-school Training Quality1.2.3 Issuance of Supervision Standards Regulates the Training Market1.2.4 Beijing’s College Entrance Examination Reform Reduces English Scores1.3 Social Environment Analysis in 20141.3.1 Population Analysis1.3.2 Education and Culture Analysis1.4 Technological Environment Analysis1.4.1 Network Technology Brings Energy to Children English Training Industry1.4.2 Blended Teaching Mode Gains Favorable Development

  5. Table of Content 2. Development Status of China’s Children English Training Industry2.1 Industry Characteristics Analysis2.1.1 Children English Training Becomes a Fashion2.1.2 New Concepts2.1.3 Children English Training is an Integrate System2.2 Regional Strategy Analysis2.2.1 Strategic Landscape2.2.2 Regional Conditions2.2.3 Development Trend of Regional Strategy2.3 Existing Problems2.3.1 Immature and Disordered Training Market2.3.2 Language Study Needs Scientific Instructions2.3.3 Sever Unbalanced Teaching Resources

  6. Table of Content 3. Market Operation Situation of China’s Children Training Industry in 20143.1 Analysis on Market Operation3.1.1 “Alo7” Acquires Ten Millions Investments with its Creative Children English Learning Method3.1.2 Children English: Parents Training Enthusiasm is not Affected by Score Reduction3.1.3 New Oriental Leads China’s English Training Reformation3.1.4 Four Giants (3BTA) Enters into Education Field3.2 Development Status of China’s Children English Training Industry in 20133.2.1 English Training Market for the Children of 3 to 12-years Old3.2.2 Fiercer Market Competition3.2.3 Market Integration, Reorganization, and Gradual Regulated Business Activities3.3 Dynamics of China’s Children English Training Market in 20143.3.1 Many Training Enterprises Close Down3.3.2 Teaching Teams are Fickleness 3.3.3 Causes Analysis of Current Situation

  7. Table of Content 4. Development of China’s Children English Training Market Segmentations4.1 Market Segmentations4.2 Pre-School English Training Market4.3 Primary and Middle School English Training Market4.4 High-end Children English Training Market5. Consumption Demand Characteristics of China’s Children English Training Market5.1 Customer Analysis in 20135.1.1 Occupation5.1.2 Income Level5.1.3 Motivation5.1.4 Selection of Children English Training Institutions5.2 Analysis on Characteristics of Customer Demand in 2013 To enquire about this report visit : http://www.analyzefuture.com/in-depth-research-and-development-forecast-of-chinas-children-english-training-2014-2018-market/report-enquiry

  8. About us We bring to you research reports that will help you take an informed and strategic oriented decisions. Our sourced research reports are highly authentic and integrate latest market development for a better understanding. We have a repository of large market research reports helping with different needs. We have research reports for numerous sectors and this is one place where you can find answers to your market research queries. We have tie up with repute market publisher who provide high quality and precise reports. You can rely on such information and definitely find it relevant. We have a very efficient team who understands your queries and answers them promptly. They are well versed with all the market updated and latest trends and can guide you with purchase of reports. • Our official website : http://www.analyzefuture.com/

  9. FOR MORE DETAILS Visit us at : http://www.analyzefuture.com Stay With Us: 5933 NE Win Sivers Drive, #205, Portland, OR 97220 United States. TELEPHONE: +1 (855) 711-1555 EMAIL: sales@analyzefuture.com

More Related