1 / 2

Indians prefer free content over paid services like Netflix, Amazon: Survey

Indians prefer free content over paid services like Netflix, Amazon: Survey<br>In the survey, only 7.5 per cent of users said they streamed more paid content than free content

anikasharma
Download Presentation

Indians prefer free content over paid services like Netflix, Amazon: Survey

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Indians prefer free content over paid services like Netflix, Amazon-Survey Indians prefer free content over paid services like Netflix, Amazon-Survey In the survey, only 7.5 per cent of users said they streamed more paid content than free content Indians prefer to stream free content offered by the likes of YouTube over paid services like Netflix and Amazon, according to a study.Boston-based Jana, which claims to be the largest provider of free internet in emerging markets through its mCent browser, conducted the study titled 'Video Streaming Services Report' by surveying nearly 2,000 mCent users in India to determine consumer sentiment and trends across the streaming video landscape. The study indicates that nearly 30 per cent of Indian consumers in a sample survey plan to cancel paid video subscriptions over free content, with YouTube being the dominant platform of choice, according to hollywoodreporter.com.

  2. As per the report, 63.7 percent of surveyed users said they only stream free content from platforms like YouTube, MXPlayer and Fox's Star India network-backed digital platform Hotstar, which also offers a free ad-sponsored service in addition to a paid service which costs $13.87 per year. Only 7.5 per cent of users said they streamed more paid content than free content, while 9 per cent said they streamed paid and READ FULL ARTICLE HERE ON – BS / BUSINESS STANDARD

More Related