Online Product Management Courses | Product Data Management | Product Management

1. IIM Lucknow - Wiley Executive Program in Data Driven Product Management 7 MONTHS | ACTION LEARNING EXPERIENCE IIM Lucknow and Wiley present The Only Executive Education Program to Converge Product, Marketing and Development Strategy across Product Lifecycle with Data Analytics and Design Thinking, for scaling customer and market-centric businesses Claim your IIM Lucknow MDP Alumni Status EXECUTIVE EDUCATION 01

2. WHY Data Driven Product Management ? Each year more than 30,000 new consumer products are launched and 80% of them fail. The rise of SaaS, agile and lean concepts has increased pressure to adapt quickly to meet customer needs, and drive customer retention and recurring revenue growth. Source: Professor, Clayton Christensen, Harvard Business School Source: Source: www.siriusdecisions.com 86% of consumers would be willing to pay more for a product/service in return for a positive experience According to David Fradin: “Product failures are costing the world around half a trillion dollars today.” In India, the failure rate for start-ups ranges between 35 to 95% as many companies lose sight of one important fact - the customer they had in mind when they designed their product.” Most organizations struggle with questions such as: How can we create successful products? What frameworks and strategies will help in developing products that match customer needs? How totarget products and services at the most profitable segments and geographies? The Program promises to get professionals started in the world of successful management of products. It also aims to help product managers harness the 130 skill competencies that needed for developing and managing insanely successful products along with skills for mining data for effective decision making and design thinking for complex problem solving, leading to better innovations and product success. The course also sets the foundations for machine learning and how it can be applied for product success. Wiley has been awarded the 2020 Fast Company World Changing Ideas Awards Honorable Mention for outstanding innovation in education for WileyNXT 02 EXECUTIVE EDUCATION

3. WHO Is this program for? The course is suitable for a variety of target audiences involved in developing and managing products. These include: Product Managers, Business and Product Unit Leads, Product Heads, Product Marketing Managers who are looking to gain industry-proven and data-driven expertise for accelerating career growth 1 Software development and tech professionals who aspire to get into product management roles 2 Entrepreneurs 3 Marketing managers 4 03 04 EXECUTIVE EDUCATION

4. WHAT Is the IIM Lucknow - Wiley Executive Program in Data Driven Product Management? Gain competency to build and manage the end-to-end product lifecycle successfully, with machine learning and design thinking Learn how top successful companies build and launch successful products: What to do and what NOT to do Apply analytics and machine learning techniques to drive meaningful insights about customers and leverage market dynamics Solve complex problems and develop customer-centric prototypes using Design Thinking and UX frameworks Build scalable and robust product and product marketing strategies, based on proven frameworks used by top successful organizations such as Apple, HP and others Build and manage product development lifecycle using agile and lean methodologies Work confidently with Python and Tableau to analyse and visualize data, use storytelling to derive and communicate meaningful insights Leverage emerging tech trends such as Blockchain, AI, RPA for winning products EXECUTIVE EDUCATION 04

5. During 7 months of intensive experiential learning you will Learn proven product management and analytics concepts “At IIM Lucknow, our goal is to make managers of today, future ready leaders and we share this vision with WileyNXT. The data driven product management program deals with a whole gamut of product marketing strategies driven by qualitative research, design thinking and analytical skills. In the post-covid world, digital is going to be a game changer, we need to acquire skills right from how to win a consumer to market segmentation to consumer positioning and this will be only possible through data driven strategy. The learners will be skilled to do analysis, be adept to design thinking and cultivate growth mindset, all of which is critical for the success of a product.” Witness use cases and intensive case studies from industry Work on an end to end business case to develop robust product strategy from conception to scale-up Work with various analytics techniques and algorithms that can help maximize market and customer understanding as well as build sharp strategies based on data-driven methods Be the Voice of Your Customers through User Research and Rapid Pro- totyping Identify and Win Your Market Segment Create Value Propositions that Crush Competitors Build and Launch Great Products with Agile and Lean Methodologies Professor Rajeev Kumra, Faculty, IIM Lucknow Program Director, IIM Lucknow – Wiley Executive Program in Data Driven Product Management Ensure Product Success and Customer Delight Define Roadmap from Start-Up to Scale Up Using Data and Design Learn from the Best Product Leaders Learn the Apple and HP Way EXECUTIVE EDUCATION 05

6. Program curriculum Module 1: Foundations to Successful Management of Products 1 Module 2: Understanding the Customer: Customer Researcha dn Design Thinking 2 Module 3: Building Product Market Strategy 3 Module 4: Communicating Insights: Data Visualization and Storytelling 4 Module 5: Defining User Experiences and Prototyping 5 Module 6: Agile and Lean Product Development 6 Module 7: Launching a Winning Product 7 Module 8: Product Management for Digital Products and Platforms 8 Module 9: From StartUps to Scaling Up 9 *Modules are subject to change based on IIM Lucknow’s discretion, students will be informed of the final curriculum during orientation. TOOLS YOU WILL LEARN Learn Python, Tableau and understand how to leverage Google Analytics and Jira 06 EXECUTIVE EDUCATION

7. Program Architects, WileyNXT David Fradin President | Spice Catalyst Distinguished Professor of Practice Advisor Product Management Programs, WileyNXT Faculty, IIML-Wiley Data Driven Product Management Program David has experience in building successful products since 1969, at organizations including HP as well as Apple, where he was at the same management level as Steve jobs. David also heads a professional development company specializing in building insanely great products, product management, product marketing and has trained thousands of managers throughout the world based on his experience at Hewlett-Packard, Apple and across 75 products and services and 11 startups. Bala Girisaballa Leading Expert in Entrepreneurship and Innovation, techno-business leader, Ex-President – Techstars India, Advisor Product Management Programs, WileyNXT Faculty, IIML-Wiley Data Driven Product Management Program Bala has over two decades of global experience in technology and business development. Until recently, Bala Girisaballa has been the President of Techstars India, the world’s largest accelerator platform for startups and innovation. Prior to Techstars, Bala was the Managing Director at Microsoft Accelerator India, Microsoft’s flagship startup program. His previous experience includes leading innovation at Yahoo, enterprise products at Oracle, and a partner in a global management consulting and research firm. An entrepreneur himself, he has been the founder of two startups and an advisor to many startups and venture funds for over 10 years. He has also contributed to many books. WileyNXT Masterclasses #LearnToWin with Top Industry Experts Satyakam Mohanty Founder, Lymbycand Head of Applied AI, LTI Anees Merchant Global Business Head Digital and Applied AI David Wittenberg Professor, Innovation and Design Thinking Dr. Nishant Chandra Senior Director, Data Products, Visa Mohan Krishnaraj VP and Global Head, User Experience, Harman Ajay Kelkar Co-Founder, Hansa Cequity, Ex-CMO, HDFC Bank Om Deshmukh CEO, Tildehat. EXECUTIVE EDUCATION 07

8. The Agile Product Management Life Cycle Framework The Program integrates the framework of Product Management Lifecycle designed by Wiley author, Product Management expert David Fradin, developed based on his experiences of working at Apple, HP and many other organizations across the world. Product Planning Company, Values, and Vision Schedule Decision Making Getting Started Personas, Needs Problem Scenarios Use Cases and Outcomes Opportunity and Risks Value “Do” Innovation Discover Proposition Product Management Market/Competitive Research and Analysis Market Size, Segments, Targets Technology Insights, Data and Analytics Positioning Product Features, Advantages, Benefits and Problem Solved Product Roadmap Product Portfolio Budget and ROI Plan Pricing Product Development Product Goals Technology Needs User Compatibility, Performance, International Partners Experience Stories Backing Priorities Features Validate Launch Marketing Product Marketing Schedule Budget Customer Journey Market Differences Promotions Packaging Binding Media, Mix Distribution Channels Messaging Training: Sales, Support Sales Tools Sales Plan Public Relations Advertising Plan Content Plan Social Media Plan Metrics Analytics Operations End of Life Support Service Training Order Fulfillment End of Life Supply Channels © spicecatalyst EXECUTIVE EDUCATION 08

9. The Learning Experience 4-days Immersion at IIML Noida Campus (logistics extra) *subject to Covid19 Government advisory/ restrictions/ developments Live Online Sessions by IIML and Wiley Faculty 10 Masterclasses by Top Business and Product Leaders Providing Exposure to Successful Product Management Strategies Cutting-Edge Curriculum Based on Industry Needs and proven framework by David Fradin, Co-Developed by IIML and Wiley Innovation Advisory Council top Industry Leaders Online Courseware and eBooks Library from Wiley by Top Global Authors (1 year access to e-books worth INR 25,000/-) Templates for using in workplaces End to End Product Strategy, Market Strategy, UX Prototype and Development Roadmap creation as Project Action Labs using Action Learning Joint Certification from IIML and Wiley and IIML MDP Alumni Status WileyNXT EXECUTIVE EDUCATION 09

10. Key Information Program Commencement Date February, 2021 7 Months Program Duration Scheduled timings on weekends Class timings 4 Days*subject to Covid 19 Government advisory/ restrictions/ developments Immersion* 3 Total no. of Exams 10+ Sessions Masterclasses Complimentary Python and Design thinking course as pre-course preparation, mandatory for completion of certification Pre-Course Work INR 1.59 Lakhs + Taxes INR 10,000 + Taxes for IIM-L MDP Alumni Status (Optional) EMI plans available Get early bird discount of 5% (Contact your program advisor for last date) Program Fee 55% aggregate marks in graduation 1 year of experience (Recommended) Eligibility Pre-screening assessment & standard documentation Selection (as per eligibility criteria) WileyNXT EXECUTIVE EDUCATION 12 10

11. Get #YourNXTAdvantage with Joint Certification with Wiley and IIM Lucknow ???????? ??????????????????????????????????????? SAMPLE ?????????????????????????? ?????????????? ???????????????? ?????????????????????????????????????????????????? ???????????????????????? ?????????????????????????????? ???????????? ??????????????????????????? ???????????????? ??????????????????? ????????????? ????????????????? ??????????????????? ????????????? ????????????????? ???????????????? ??????????? ????????????? ?????????????????? ??????????? ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Claim your IIM Lucknow MDP Alumni Status EXECUTIVE EDUCATION EDUCATION EXECUTIVE 11

12. ABOUT US IIM LUCKNOW The Indian Institute of Management (IIM) Lucknow, is one of the premier national level institutes of management in India, involved in generating and imparting knowledge in the field of management. IIM Lucknow stands tall on the foundation of an excellent, committed and profoundly knowledgeable faculty, innovative pedagogical tools, as well as an electic and diverse student community that has a burning desire to make new paths of its own. The Indian Institute of Management Lucknow is fourth in the prestigious IIM family of management schools as per NIRF rankings, 2020. The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX, and WMP programmes. IIM Lucknow is amongst the five B-Schools in India to achieve the coveted dual accreditations by the Association to Advance Collegiate School of Business (AACSB) as well as the Association of MBAs (AMBA). World over, only about 5% of the institutes have acquired AACSB’s accreditation. EXECUTIVE EDUCATION 12

13. Wiley presents WileyNXT — an award-winning and innovative learning solution designed to bridge the skill gap for the jobs of tomorrow. Along with conceptual learning, 60% of our programs focus on contextual learning with skilling exercises and projects based on real-life business problems. With the Wiley Network and best in class Wiley content and courseware, a WileyNXT learner is all set to step into the future. WileyNXT programs have been designed by Wiley Innovation Advisory Council — a body of 40+ Industry and Academia leaders. Our programs have been developed to build a problem-solving mindset and solve real world business challenges. “The WileyNXT initiative of three-pronged approach of equipping the workforce with technology, domain and exposure to real problem sets across the industries is very unique.” — ANSHU SHARMA RAJA Managing Director, Standard Chartered Bank “WileyNXT makes learners ready and employable by the time they can finish their courses, by blending the right mix of theory and practice, and building ancillary skills to offer a stronger and more credible resource to organizations.” “WileyNXT is a learning initiative that is "Born Digital". It leverages an immersive platform to address the learning needs of the corporations and their people by focusing on the skills that drive Digital Business. The WileyNXT differentiation comes from bringing together great learning content from their ability to leverage Wiley's pedigree of a global community of authors, hands-on labs to simulate real world problems skill-based assessments that test the ability to perform on the job". — ASHISH SINGRU Sr. Director and Head, Global Business Analytics Center, eBay “An initiative like WileyNXT would add not just 1x or 10%, but would definitely propel at a much larger extent.” — ANEES MERCHANT — JOVAN TEO - AN RAO, Global Business Head – Digital and Insights, Course5i NSF, Singapore (Wiley Certified Data Analyst) Learning Sherpa and ex-CLO, Cognizant Technologires “Overall flow was quite good and a variety of content was taught. Application of what we learnt to apply to real life situations were also shown which was rather useful.” “The course is useful for my degree as I learn higher level stuff [here] which I have not learn in NUS (I think lets say university instead of naming one), and it allows me to start off earlier. At work it will be relevant if i take on data analyst role upon graduation.” “I feel accomplished and proud to be a Wiley certified Data Analyst and I believe this will definitely improve my employability. I will definitely carry on with the advance courses to further improve myself and equip myself with better skills.” – CHOU BI YUN WileyNXT Learner, Singapore – JOVAN TEO WileyNXT Learner, Singapore – MEGAN WileyNXT Learner, Singapore 13 EXECUTIVE EDUCATION

14. In context of these problem statements, the only way to arrive at an effective solution is by bringing in thought leaders from both industry and academia together and engaging in discussions and collaborations that lead to concrete outcomes. With this intent in mind, Wiley conceptualized the Wiley Innovation Advisory Council (WIAC) as a forum of top influencers, thought leaders, business leaders and industry experts willing to contribute towards the Future of Work and Future of Learning. The Wiley Innovation Advisory Council (WIAC), conceptualized by Wiley, has a mission to foster exchange of topical industry insights and technology trends, evangelize innovation and thought leadership and collaborate to develop industry-focused learning and research frameworks and platforms for AI and exponential technologies. The vision is to lead to a sustainable industry academia partnership, joint talent development and R&D Initiatives relevant for Industry 4.0 . Wiley Innovation Advisory Council (WIAC) EXECUTIVE EDUCATION 14

15. For over 200 years, Wiley has been helping people and organizations develop the skills and knowledge they need to succeed. We at Wiley, are dedicated to developing efficient learning products, digital transformation Get The Wiley Edge education, learning, assessment and certification solutions to help universities, businesses and individuals move between education and employment and achieve their ambitions. 4000+ Experts and SMEs across the globe 210+ Years of excellence in Academia & Research 33M Learners across the globe 70+ University Collaborations 100% of World's researchers leverage Wiley Journals Recognised and Empanelled by WileyNXT has been recognized by Fast Company’s World Changing Ideas 2020 for its outstanding innovations in education. Government of Singapore EXECUTIVE EDUCATION 15

16. #LearnToWin JOB Assistance Nothing should stand between you and your goals. Winning means a lot of hard work and little bit luck to get the right opportunity. Presenting #LearnToWin JOB Assistance While WileyNXT Programs ensure to whet the winning edge in you, our #LearnToWin JOB Assistance helps you get closer to the right opportunity. This is a unique job assistance plan where you get to highlight your WileyNXT and Top Tier Institution Joint Certifications to your prospective employers. And that’s not all, this job assistance plan comes with a plethora of benefits. Pro-membership on iimjobs.com Spotlight on iimjobs.com and hirist.com Pro-Features on hirist.com https://facebook.com/wileynxtonline Contact Your Program Advisor to Know More EXECUTIVE EDUCATION EDUCATION EXECUTIVE 18 16

17. #LearnToWin IIM Lucknow - Wiley Executive Program in Data Driven Product Management Learn the Product Management Framework (see on page 10) developed by Wiley author, David Fradin, based on his experience while working at HP and Apple at the same level as Steve Jobs. An experiential and outcome-based learning approach, integrating concepts and their applications in real-world contexts World class curriculum developed by top faculty at IIML and Wiley experts, along with 50+ business, emerging tech and product leaders of Wiley Innovation Advisory Council Skill up in high demand skills such as data analytics and machine learning, design thinking and user experience Experience classes by: • Esteemed IIML faculty • Expert Wiley faculty • Masterclasses by top industry experts. Get IIM-Lucknow MDP Alumni Status Access to intensive real-world case-studies and labs, projects, templates, and exercises, to provide hands-on experience of working with product success and innovation frameworks. Cross learn with experienced peers across various industries Action Learning Methodology: Develop a Complete Product and Market Strategy, a Product PortfolioRoadmap and Scale-Up Strategy for a business problem from industry Get access to global courseware from Wiley. EXECUTIVE EDUCATION The WileyNXT Executive Education Programs are state of art courses to harness the skills of tomorrow. The curriculum and the learning experience have been carefully crafted by program architects to ensure the learner is ready to lead the future with upskilled business acumen. These special courses are co-created by Wiley along with Wiley Innovation and Advisory Council (WIAC) with India’s top tier B-schools. “Session flow was fantastic. Great session with well managed time and interactions, with great content and communication.” Vinay Sharma, IIM Lucknow - Wiley Executive Education Program in Data and Business Analytics, batch 1of 2020 8.7/10 Learners Recommend WileyNXT Executive Education Programs Get in Touch with Our Program Adviser professionallearning@wiley.com +91 7290003164 Give us Missed Call or Whatsapp Us www.wileynxt.com https://facebook.com/wileynxtonline @Wileynxtonline EXECUTIVE EDUCATION 17