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07 Global RACS day 2 - Efficient Job Advertising and HR Marketing Fundamentals

Efficient Job Advertising and HR Marketing Fundamentals - Blake Wittman

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07 Global RACS day 2 - Efficient Job Advertising and HR Marketing Fundamentals

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  1. RECRUITMENT ACADEMY RECRUITMENT ACADEMY CERTIFIED SOURCER & RECRUITER CERTIFIED SOURCER & RECRUITER [RACS / RACR] [RACS / RACR] Day 2: Day 2: Efficient Job Advertising and HR Marketing Fundamentals Efficient Job Advertising and HR Marketing Fundamentals Blake Wittman Blake Wittman Director Director – –Europe, Europe, GoodGroup GoodGroup

  2. AGENDA 1) Employer Branding 2) Career Page 3) Job Adverts 4) Job Descriptions 5) Storytelling 6) Social Media & Content 7) Number are your Friend 8) Candidate Experience 9) Application Process 10) First Contact 11) Hiring Process

  3. RECRUITMENT

  4. Employer Branding

  5. HEADLINE

  6. WHAT IS EMPLOYER BRANDING

  7. WHY DOES IT MATTER

  8. WHY DOES IT MATTER

  9. WHY DOES IT MATTER

  10. HOW TO BUILD YOUR EMPLOYER BRAND

  11. Career Page

  12. KEY ELEMENTS EVP JOB ADVERTS EVP CREDIBILITY

  13. EVP

  14. BUILDING AN EVP • Company vision & strategy • External analysis • Internal analysis • Focus groups • Communication, media (career sites, adverts, videos, social profiles) • Analytics, KPIs

  15. Source: Mercer

  16. Our incredibly diverse, insanely skilled team is making amazing things happen every day. We’re curious. We’re passionate. We’re collaborative and we’re candid. And we’re growing quickly. If you want your next professional experience to help you master new skills, build meaningful relationships, and access limitless growth opportunities, consider joining our family. We’re so excited to meet you. Recurlians are a smart, professional, and energetic bunch. We like working together to build something meaningful, and we take time to celebrate our successes along the way. We offer an open office plan, daily meals, company-sponsored outings and events, a dog-friendly environment—and a chance to do exciting work in B2B cloud software. We know that the world owes us nothing and that our incredible team is our biggest asset. We have a phenomenal culture and unparalleled drive, and each member of the team is carefully selected because they fit with our tribe and our vibe. We celebrate our awesome diversity, believe that everyone is an entrepreneur, and appreciate the unique talents and perspectives that each of us bring to the table. After all, when our team members win, we win as a whole, and more than anything, we love to #wintogether.

  17. ACTIVITY CREATE A SIMPLE EVP

  18. CAREER PAGE Do‘s & Don‘t‘s • Interactive, fun • Informative and honest • Various formats – pics, videos • Authentic! Authentic! • Too much text • Buzz words • Brochure style • Fake/stock photos • Template

  19. CREDIBILITY Employee Stories Videos Testimonials

  20. Be Real. Be Human. Real stories Warts CEOs and janitors Unscripted § § § §

  21. Understand why people: JOIN, STAY, PROMOTE

  22. Job Adverts

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