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08 Global RACS Day 2 - Personal Branding

Personal Branding - Jose kadlec

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08 Global RACS Day 2 - Personal Branding

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  1. RECRUITMENT ACADEMY CERTIFIED SOURCER & RECRUITER[RACS / RACR]Day 2: Personal Branding in RecruitmentJosé KadlecSourcing Technologist & EntrepreneurCo-Founder at GoodCall & Datacruit ATSCEO at Recruitment Academy

  2. Agenda • Employer branding versus personal branding • How to establish and maintain your corporate personal brand • Tips and hints how any employee can elevate employer brand of the company

  3. New Techniques in BrandingComefrom Marketing Discovery Consideration Preference Transaction 70% * Source: Sirius Decisions

  4. Discovery Consideration Preference Transaction

  5. Discovery Consideration Preference Transaction @frfrdufour

  6. Discovery Consideration Preference Transaction @frfrdufour

  7. Discovery Consideration Preference Transaction

  8. Why to Build and MaintainYourPersonal Brand Help to elevatethebrandofyourcompany/employer Helpyourcompany to meetitstargets (recruitment) Becomethe expert/thought leader/influencerwith trust and authority in thenicheindustrycategory Keepyourjob, get a promotation, getyourdreamjoborget a salaryraise Fightagainstthecommoditisation

  9. WhyEverybodywithintheCompanyShouldParticipate in RecruitmentActivities as well?

  10. Company versus User Profiles

  11. Personal Brand CanTrumpEmployer Brand

  12. Personal Brand CanTrumpEmployer Brand

  13. Personal Brand CanTrumpEmployer Brand

  14. Media Company Mentality – YOU as a Product

  15. Media Company Mentality – YOU as a Product

  16. CorporatePersonal Brand TrustedAdvisor IndustryInfluencer Leading Expert Thought Leader

  17. PersonalLinkedIn Profile

  18. PVP – PersonalValueProposition PersonalBrandingCanvas Business Model Canvas SWOT Analysis Communication Matrix

  19. PVP – PersonalValueProposition Business goalof my personalbranding: Primary: Secondary: I want to betheindustry expert/influencer in the area of: Primary: Secondary: My targetgroup (who benefit from my content) is: Primary: Secondary: In thefollowinggeographicallocations: Primary: Secondary: The type ofcontent (text, pictures, video, audio) and communicationchannels (strengths/weaknesses)

  20. PersonalBrandingMethodology 1) Improve static data on your profile 2) Networking and communication 3) Createdynamiccontent

  21. PersonalBrandingMethodology 1) Improve static data on your profile 2) Networking and communication 3) Createdynamiccontent

  22. PersonalBrandingMethodology 1) Improve static data on your profile 2) Networking and communication 3) Createdynamiccontent

  23. 1) Improve Static Data on Your Profile

  24. QuickWinsforCompetetive Profile Top banner

  25. QuickWinsforCompetetive Profile

  26. QuickWinsforCompetetive Profile

  27. QuickWinsforCompetetive Profile

  28. QuickWinsforCompetetive Profile Photos

  29. QuickWinsforCompetetive Profile Photos

  30. QuickWinsforCompetetive Profile

  31. QuickWinsforCompetetive Profile Cover Story and Audio Recording

  32. QuickWinsforCompetetive Profile Tagline ChiefExecutiveOfficer CEO at STRV | Disrupting the world of mobile apps FreelanceCopywriter Copywriting artist transforming technical jargon from flat-line boring into a juicy novel-like page-turner Social Media Expert at XYZ Company Social Media Expert driving successful campaigns on a shoestring budget. 800%+ ROI in the past 12 months. ProcessEngineerat Škoda Auto Six Sigma Master Black Belt | Dedicated to process excellence in auto manufacturing CorporateBankerat XYZ Bank Need capital? Banker for early-stage technology growth companies. Clients include XYZ and ABC.

  33. QuickWinsforCompetetive Profile

  34. QuickWinsforCompetetive Profile

  35. QuickWinsforCompetetive Profile

  36. QuickWinsforCompetetive Profile Featured

  37. QuickWinsforCompetetive Profile Rich-media – videos, pictures, links

  38. QuickWinsforCompetetive Profile

  39. 2) Networking and Communication

  40. Basic LinkedInSourcing + networking

  41. 3) CreateDynamicContent

  42. Content PODCAST LIVE VIDEO VIDEA PDF BOOK WEBINARS

  43. TypesofContent on LinkedIn • LinkedIn post • Picture • Picture collage • Embedded video (max 10 min) • External video (Youtube, Vimeo,…) • Document • Poll, etc. • LinkedInarticle • LinkedIn live • Rich media content on LinkedInprofiles in thesectionAbout and • Experience – video, link, picture, etc.

  44. ContentRedistribution

  45. Documentovercreate

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