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Sketchnoting Visual Conversations

Workshop for AIGA San Diego. V

annemccoll
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Sketchnoting Visual Conversations

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  1. 1 STORY YOUR BRAND

  2. 2 STORY YOUR BRAND We’re going to talk about QUICK DRAWING QUICK THINKING

  3. 3 STORY YOUR BRAND @annemccoll

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  17. 17 STORY YOUR BRAND Sketching is about ideas, not art.

  18. 18 STORY YOUR BRAND Both sides of the brain = More fun 67% of people are visual learners •

  19. 19 STORY YOUR BRAND Both sides of the brain = More fun 67% of people are visual learners • Doodlers have a 39% greater recall •

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  24. 24 STORY YOUR BRAND Resources The Sketchnote Handbook by Mike Rohde • The Doodle Revolution by Sunni Brown • Draw Forth: How to Host Your Own Visual Conversations by Jeannel King • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky and Braden Kowitz • The Back of the Napkin by Dan Roam • The Three-Hour Brand Spring by Google Ventures •

  25. 25 STORY YOUR BRAND AnneMcColl.com/AIGASanDiego

  26. 26 STORY YOUR BRAND Sketchnotes are about ideas, not art.

  27. 27 STORY YOUR BRAND The StoryBlock Framework

  28. 28 STORY YOUR BRAND The 1-2 Creative Punch #1 The #2 The Clarity Statement Head-turning Hook

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  30. 30 STORY YOUR BRAND This class is a safe place to think out loud.

  31. 31 STORY YOUR BRAND Borrow structure, not content.

  32. 32 STORY YOUR BRAND

  33. 33 STORY YOUR BRAND Wave your freak flag. How it works: •You’re sharing your passions and enthusiasm.

  34. 34 STORY YOUR BRAND Wave your freak flag. Jamie’s turn: •I love numbers. •I ❤️ financial statements. •Numbers turn me on.

  35. 35 STORY YOUR BRAND

  36. 36 STORY YOUR BRAND ______ + _______. How it works: •You’re using something familiar to describe something unknown.

  37. 37 STORY YOUR BRAND ______ + _______. Jamie’s turn: •Dr. Ruth meets Suze Orman. •Dr. Phil meets Dave Ramsey. •CPA meets therapist meets cheerleader.

  38. 38 STORY YOUR BRAND

  39. 39 STORY YOUR BRAND _______ meets _________ with descriptive phrases. How it works: •You’re combining to familiar ideas to create a new idea.

  40. 40 STORY YOUR BRAND _______ meets _________ with descriptive phrases. Jamie’s turn: Financial fears meets strategic hand holding. Financial phobia meets peace of mind. Accounting angst meets “I’ve got this.” Facing your fears meets facing your future. Unrich peeps, meet financial literacy.

  41. 41 STORY YOUR BRAND

  42. 42 STORY YOUR BRAND List with a twist. How it works: •It’s the classic rule of three. •Brain expects a pattern. •Throw a surprise.

  43. 43 STORY YOUR BRAND List with a twist. Jamie’s turn: •CPA, strategist, financial therapist. •CPA, financial therapist, cheerleader. •CPA, strategist, financial sherpa.

  44. 44 STORY YOUR BRAND

  45. 45 STORY YOUR BRAND Name your tribe. How it works: •Creating a sense of community. •Opportunity to create branded language specific to your brand.

  46. 46 STORY YOUR BRAND Name your tribe. Jamie’s turn: •Finance phobes, you’re my people. •Right brain creatives, I am your left brain. •Modern dames, I bring financial ease. •Unrich peeps, it’s time to change your story.

  47. 47 STORY YOUR BRAND

  48. 48 STORY YOUR BRAND Own one word. How it works: •Power in simplicity

  49. 49 STORY YOUR BRAND Own one word. Jamie’s turn: •Mastery •Steady •Balance

  50. 50 STORY YOUR BRAND

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