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MEST2: The Evaluation

Learn the fundamentals of evaluation in media studies, with a focus on research, target audience analysis, and strengths and weaknesses analysis. This guide will help you understand how to effectively evaluate your coursework for higher marks.

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MEST2: The Evaluation

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  1. MEST2: The Evaluation

  2. The Basics • 1500 words (± 10%) • The evaluation is worth 20 marks (25% of the total mark for coursework!). This makes it an important element of the coursework and as such needs to be completed to a high standard! • From the examiner: “It is not uncommon for a good practical piece to achieve a lower mark than would be expected because the evaluation has not been completed properly or with careful consideration.” • Your evaluation should be word processed and word counted. • The evaluation should refer to what you might have done for the 3rd platform and why you elected not to choose this platform

  3. The Mark Scheme… • On your copy of the mark scheme, highlight or underline the key phrases that you think are important at each level. • Level 1 (1-5 marks) • The evaluation and pre-production materials contain little proof or application of research and offer some limited evidence of the target audience(s) and, possibly, how the candidate intended to target them (AO4). • The candidate tends to describe the productions and/or processes rather than analyse the strengths and weaknesses, demonstrating rudimentary understanding of the media concepts and contexts relevant to the work undertaken (AO2). • The candidate makes minimal use of the language of Media Studies. There are likely to be extensive errors in spelling and syntax and the candidate may struggle to communicate effectively (AO2).

  4. Level 2 (6-10 marks) • The evaluation and pre-production materials contain some proof, and application, of research and offer some evidence of the target audience(s) and how the candidate intended to target them (AO4). • There is some analysis of the strengths and weaknesses of the productions which demonstrates basic understanding of the media concepts and contexts relevant to the work undertaken with some mention of the third media platform (AO2). • The candidate makes some use of the language of Media Studies. There are likely to be some errors in spelling and syntax and meaning may be confused at times (AO2). • At the top of this level work will demonstrate some elements of the descriptor above, such as • sections that are competent and/or satisfactory in work that is otherwise basic and/or inconsistent. • Level 2 (6-10 marks) • The evaluation and pre-production materials contain some proof, and application, of research and offer some evidence of the target audience(s) and how the candidate intended to target them (AO4). • There is some analysis of the strengths and weaknesses of the productions which demonstrates basic understanding of the media concepts and contexts relevant to the work undertaken with some mention of the third media platform (AO2). • The candidate makes some use of the language of Media Studies. There are likely to be some errors in spelling and syntax and meaning may be confused at times (AO2). • At the top of this level work will demonstrate some elements of the descriptor above, such as • sections that are competent and/or satisfactory in work that is otherwise basic and/or inconsistent.

  5. Level 3 (11-15 marks) • The evaluation and pre-production materials contain substantial proof, and competent application, of research and offer evidence of the target audience(s) and how the candidate intended to target them (AO4). • There is competent analysis of the strengths and weaknesses of the productions which demonstrates satisfactory understanding of the media concepts and contexts relevant to the work undertaken with some discussion of the third media platform (AO2). • The candidate makes appropriate use of the language of Media Studies. The work may demonstrate some errors in spelling and syntax but will communicate meaning accurately (AO2). • At the top of this level work will demonstrate some elements of the descriptor above, such as • sections that are confident, extended and/or effective in work that is otherwise satisfactory. • Level 3 (11-15 marks) • The evaluation and pre-production materials contain substantial proof, and competent application, of research and offer evidence of the target audience(s) and how the candidate intended to target them (AO4). • There is competent analysis of the strengths and weaknesses of the productions which demonstrates satisfactory understanding of the media concepts and contexts relevant to the work undertaken with some discussion of the third media platform (AO2). • The candidate makes appropriate use of the language of Media Studies. The work may demonstrate some errors in spelling and syntax but will communicate meaning accurately (AO2). • At the top of this level work will demonstrate some elements of the descriptor above, such as • sections that are confident, extended and/or effective in work that is otherwise satisfactory.

  6. Level 4 (16-20 marks) • The evaluation and pre-production materials contain extended evidence and application of research and give a clear description of the target audience(s) and how the candidate intended to target them (AO4). • There is effective analysis of the strengths and weaknesses of the productions which demonstrates sound understanding of the media concepts and contexts relevant to the work undertaken with clear reference to the third media platform (AO2). • The candidate uses the language of Media Studies with confidence. The work demonstrates a high level of accuracy in spelling and syntax and is expressed in a fluent and cogent manner (AO2). • At the top of this level work will demonstrate confident understanding of the Key Concepts through an engaged analysis of the signification process. • Level 4 (16-20 marks) • The evaluation and pre-production materials contain extended evidence and application of research and give a clear description of the target audience(s) and how the candidate intended to target them (AO4). • There is effective analysis of the strengths and weaknesses of the productions which demonstrates sound understanding of the media concepts and contexts relevant to the work undertaken with clear reference to the third media platform (AO2). • The candidate uses the language of Media Studies with confidence. The work demonstrates a high level of accuracy in spelling and syntax and is expressed in a fluent and cogent manner (AO2). • At the top of this level work will demonstrate confident understanding of the Key Concepts through an engaged analysis of the signification process.

  7. So what do you need to write about? • You should analyse your created products, using appropriate media language, considering how successfully you think they have met the different aspects of the brief. • Use the questions below as some guidance: • Have your products imitated the codes and conventions of that type of media product successfully (this is where your research comes in)? • Does your media product, particularly print, have a consistent style or theme? How have you achieved this and why did you make the design choices that you made? • How successful were you in creating products that would be appealing to the target audience? • How well do you think you have fulfilled the requirements of the brief?

  8. Let’s play… GoodEvaluation or BadEvaluation?

  9. The evaluation describes the actual features of the products. Good or Bad? • Bad. • You don’t need to explain what your products look like in the evaluation, the examiner will have the product sat in front of them! • You should identify some of the key design choices you made and explain WHY you made them in relation to the brief or target audience.

  10. The evaluation describes the process of researching existing media texts. Good or Bad? • Bad. • The evaluation should discuss how your research compares to your own project, not the process you went through when researching.

  11. The evaluation describes the production process and talks about any technical issues encountered. Good or Bad? • Bad. • Your evaluation doesn’t need to include information about which software you used or how you achieved a specific effect. • The evaluation isn’t the place to explain about any technical problems either – Mr Sealy does that on a separate sheet if needed!

  12. Putting it into practice… • In front of you are 3 extracts from 3 different evaluations • Using the mark scheme and the points we have discussed today, work together to give each evaluation a mark out of 20 • Once you have assigned a mark, you need to note downwhyyou have given the mark that you have!

  13. Planning your own evaluation • Begin mapping out your ideas and examples from your own work in relation to the key questions outlined earlier. • Have your products imitated the codes and conventions of that type of media product successfully (this is where your research comes in)? • Does your media product, particularly print, have a consistent style or theme? How have you achieved this and why did you make the design choices that you made? • How successful were you in creating products that would be appealing to the target audience? • How well do you think you have fulfilled the requirements of the brief?

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