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What family question do you need answered? It may be in your DNA! Choose the most appropriate category below to learn more, then call your local ANY LAB TEST WACO location for assistance.
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REATING PATERNITY REFERRALS ANY LAB TEST NOW BRAND PRESENTATION
ANY LAB TEST NOW® History Began in Atlanta, GA in 1992 Corporate Overview and History Franchising since 2007 Over 150+ operating units Multiple revenue channels: Clinical, DNA and Toxicology Testing
Consumer Marketing Channels •People with High Deductible Insurance / Health Savings Accounts / Uninsured •People Who Want to Proactively Take Control and Monitor Their Health •Alternative Lifestyle •Parents •Athletes and Competitors •College Students
Business Sales Channels •Physician Referrals •Holistic Practitioners •Employers •Allied Health Schools •Attorney and Private Investigator Referrals •DNA/Paternity Referrals
Franchising With Any Lab Test Now
Why Choose Any Lab Test Now? High Minimal Employee Requirement (Only 1-2) Low Start- Up Costs Low Demand and Limited Competition Overhead Key Advantages: Marketing Programs and Support for Business Development Revenue Growth Opportunity – B2B Call Center for Consumers Minimal Inventory 23
Home Office Marketing Initiatives • Consumer eMail Campaigns • Earned Media Coverage Via PR • Social Media Management • Website SEO • YouTube Video Content • Consumer Oriented Blogs • New Product Offerings • Brand Management • Spanish Website Over 4M media value in 2015
Public and Media Relations PR Campaign - Measles Outbreak • How it started • News coverage areas • Phoenix, AZ • Indianapolis, IN • South Bend, IN • Sioux Falls, SD • Denver, CO • Raleigh, NC • Seattle, WA • Villa Park, IL • Ongoing impact For the latest media coverage: www.anylabtestnow.com/category/in-the-news/
Operational Support Call Center • 15K+ Customer Calls Monthly • Set Appointments • 11 Customer Sales Reps • 5 Bilingual Sales Reps • 40% Franchisees Enrolled Minimal monthly fee starting at $200
Location, Location, Location Good Neighbors Good Location Grocery/Health Food Stores Malls (Not In The Mall) Gyms Strip Centers Hair Salons Restaurants High Traffic Good Visibility and Signage Secure Location with Parking Convenient, Easy Access Medium-to-High Income
The Opportunity • Initial Investment: $100,100 - $170,600 • Franchise Fee: $40,000 • Multi Unit Discount (3 Units): $100,000 • Royalty: 8% Average 2014 Gross Sales: Open At Least Four Years Number of locations that meet the criteria: 70 Average 2014 gross sales: $242,362* *2015 Franchise Disclosure Document
Next Steps Megan Allen Franchise Sales Director mallen@franpromise.com