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Famous Presidential Campaign advertisements: 1952 to 2008

Famous Presidential Campaign advertisements: 1952 to 2008. 10 th Grade civics Ms. Koontz Donohue February 16, 2012 . Gspe 570 – gateway i : technology Dr. david carbonara Spring 2012. objectives.

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Famous Presidential Campaign advertisements: 1952 to 2008

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  1. Famous Presidential Campaign advertisements: 1952 to 2008 10th Grade civics Ms. Koontz Donohue February 16, 2012 Gspe 570 – gateway i: technology Dr. davidcarbonara Spring 2012

  2. objectives • After completing the presentation you will know the basics of how commercials gained popularity and became American presidential campaign staples • After completing this powerpoint you will be familiar with some of the most famous campaign commercials in America’s campaign history • You will also be able to identify the differences between each commercial as is related to the year each was aired

  3. directions • Take your time and go through the powerpoint • To advance through presentation, click on the gray buttons in the bottom right corner of each slide • When you come across a slide with a multiple choice question, choose the answer you think is best based on the information you have

  4. How did we start using commercials? • They called the commercials “spots” • Campaigns in the past had typically broadcast 30 minute blocks of television to show speeches, but showing spots was something new • Idea developed by Rosser Reeves – Madison Avenue advertising executive

  5. The first Political Campaign “spot” • The first time a televised commercial was used in America as part of a presidential campaign was in the 1952 election of Dwight D. Eisenhower (R) and Adlai Stevenson (D) • The commercial “Ike for President” was used during this campaign, and is one of the most famous campaign commercials in history • Click on this link to watch it: "Ike for President"

  6. WHAT DID YOU THINK? • On a piece of paper, write down brief answers to the following: • What similarities and differences did you notice between “Ike For President” and campaign commercials today? • How much do you think has changed? • Are the messages given in commercials today similar to the one being presented in “Ike For President?

  7. What made campaign commercials catch on? • The idea was that by broadcasting these spots before or after popular TV shows would reach more viewers • More cost effective • Spots were shown after shows such as I Love Lucy and many thought that it was effective to catch an audience when they were already in a good mood

  8. Who came up with the idea for a campaign “spot”? • Dwight Eisenhower • Rosser Reeves • Adlai Stevens • Lucile Ball

  9. incorrect • Oops! Click HERE to try again! • Photo hint:

  10. CORRECT! • Rosser Reeves, a Madison Avenue advertising executive, came up with the idea for the first campaign “spot” • Fun fact: He also came up with the famous M&M “melts in your mouth, not in your hands” campaign!

  11. The ad to change all ads: “Daisy girl” • In the 1964 presidential race, President Lyndon B. Johnson (D) ran this commercial against Barry Goldwater (R): • "Peace Little Girl (Daisy)” • This is arguablyone of themostfamouscommercials of all time (I’m referringtoallcommercials– not justcampaigns) • Itonlyran as a paidadvertisementonce • This was unlike any campaign ad that had ever been seen before

  12. Back to a simpler approach: “morning again in America” • In the 1984 presidential election, President Ronald Reagan (R) ran the following commercial against Walter Mondale (D): • "Prounder, Stronger, Better” • The goal of the advertisers (known as the “Tuesday Team”) was to create something effective and memorable • They used brightly lit montages of idyllic scenes of suburban life and swelling music • Evoked a Norman Rockwell vision of the country – selling the idea that Regan had restored American optimism

  13. Barack Obama and a message of hope • Watch this commercial from President Obama’s 2008 campaign: • "Country I Love” • On a piece of paper write down specific similarities and differences between this ad and the two ads you watched from the two previous slides

  14. HOW MANY TIMES DID “DAISY” AIR AS A PAID ADVERTISMENT? • A. 6 • B. 4 • C. 1 • D. Never

  15. INCORRECT • Oops! Click HERE to try again!

  16. CORRECT! • “Daisy Girl” (as it’s commonly called) only aired as a paid advertisement once • Because of the controversial graphics in the ad, it was pulled • However – it caused such a stir that it was replayed on the news multiple times – this is how it was seen by so many people

  17. The end • Thank you for completing this presentation, I hope you learned a little about some famous presidential campaign advertisements America has seen over the past 60 years!

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