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Fast fashion at a low price

Fast fashion at a low price. Objectives and Strategies. WHY?.

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Fast fashion at a low price

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  1. Fast fashion at a low price

  2. Objectives and Strategies WHY? • Forever 21 is a fantastic company with great growth and sales. With this said, the company is expanding into wider markets; i.e. men. New promotional outlets pertaining to this demographic were recognized by Lucky 13 Promotions as necessary.

  3. Objectives and Strategies HOW? • Traditional media • Billboards • Magazines • Direct Mail • Television Commercials Traditional Media was a missing piece in Forever 21’s advertising. Social media, however, is the majority of which they advertise currently. Studies show that men are not as social media inclined as women, therefore traditional media had another push (Crooks). Forever 21’s main competitor is H&M which in advertising is TV heavy. Using print media in the ways listed and commercials will broaden the scope of consumers reached, including the new and additional target. It will instill added foot traffic competition within the fast fashion industry.

  4. Billboard Idea 1 • Women and men in the advertisement to help introduce the new men’s products into the market. • Utilizing role models (Taylor Lautner) to idealize the brand

  5. Billboard Idea 2 • Image from the Holiday photo shoot

  6. Magazine Ad • Directed to the established male market • Featuring sweaters for Forever 21’s “sweater initiative” • Showing the competitive price point

  7. Magazine Ad • Directed towards men • Featuring Top 5 Winter Statements • Showing that Forever 21 carries the whole out fit • Apparel, shoes, and accessories

  8. Magazine Ad • Promoting men alongside women to help integrate the additional market • Promoting Holiday Looks

  9. Magazine Ad

  10. Magazine Ad • Inspirational winter looks for men

  11. Television Commercial • Images taken from Forever 21’s Holiday Photo Shoot • Featuring and Promoting men and women

  12. References • (2010). Retrieved from http://f3fundit.com/blog/cheap-tv-advertising-for-the-startup/ • Nylind, L. (Photographer). (n.d.). Retrieved from http://careers.guardian.co.uk/careers-blog/ask-the-experts-getting-onto-a-magazine • (n.d.). Retrieved from http://www.forever21.com/Company/history.aspx?br=f21 • Crooks, R. (n.d.). How the american man really spends his day. Retrieved from http://www.esquire.com/the-side/feature/time-management-infographic-061709

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