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Traditional and emerging media for marketing library

Traditional and emerging media for marketing library. Ihar Ivanou, North Warwickshire & Hinckley College. outline. F ragmented media Bringing some order Workflows – example Re-use of content Building content More: useful links. Fragmented media. Bringing some order.

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Traditional and emerging media for marketing library

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  1. Traditional and emerging media for marketing library Ihar Ivanou, North Warwickshire & Hinckley College

  2. outline • Fragmented media • Bringing some order • Workflows – example • Re-use of content • Building content • More: useful links

  3. Fragmented media

  4. Bringing some order

  5. Creating workflows – example

  6. Re-use of Content

  7. Building content What? • Content relevant to users, not library staff • New resources, e.g. magazines and e-books • New events, service developments • User education materials, e.g. new guides • Anything that may prompt users to interact with the library How? • Whole team involvement, peer-support offered • As short as possible, journalistic style • Images – as many as possible • Avoid possessive adjectives: not our collection, but library collection; not we, but library staff

  8. More – useful links • My blog post on marketing library - http://goo.gl/8usH4 • Library pages on the college website – www.nwhc.ac.uk/library • Library blog – www.nwhc.ac.uk/library/blog • Annual report –http://goo.gl/XtldF • Ihar Ivanou, ihar.ivanou@nwhc.ac.uk

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