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MARKETING

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MARKETING

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    1. MARKETING Marketing is a customer-focused way to sell. It is based on finding out what customers want and designing products to meet those needs.

    2. MARKETING IS DEVELOPING A PRODUCT OR SERVICE THAT IS PERCEIVED BY CUSTOMERS TO FIT THEIR NEEDS SO PRECISELY THAT THEY WANT TO BUY IT

    3. 3 PRIMARY MARKETING STRATEGIES DIFFERENTIATION Selling the favorable difference between your product and your competitor’s product NICHE MARKETING Selling the product to a special target group COST LEADERSHIP Selling the product at a lower price than your competitor

    4. THE 5 P’s OF MARKETING PRODUCT PRICE PLACE PROMOTION PEOPLE

    5. PRODUCT What are the benefits and liabilities of the customer’s product? What are the demographcs and psychographics of the target customer? How does product differ from rivals?

    6. PRICE How much a product sells for can determine how much of the product is sold

    7. PLACE Where the product is sold - how it gets to the customer.

    8. PROMOTION Messages about the product to potential buyers (Includes advertising)

    9. PEOPLE RELATIONSHIP MANAGEMENT Ongoing service and business relationship with the customer after the sale to insure their satisfaction.

    11. ADVERTISING ATTRACTING PUBLIC ATTENTION TO A PRODUCT OR BUSINESS WITH PAID ADS ON RADIO, TV, INTERNET, NEWS-PAPERS OR MAGAZINES

    12. MARKETING STRATEGY CREATES A BRAND IMAGE IN THE CONSUMER’S MIND.

    13. POSITIONING THE IMAGE OF THE PRODUCT IN A POTENTIAL CUSTOMER’S MIND. GOOD POSITIONING ESTABLISHES A COMPETITIVE ADVANTAGE FOR A PRODUCT.

    14. THE BASICS OF SELLING

    15. SELLING IS GETTING SOMEONE TO BUY SOMETHING. THE SUCCESSFUL PRESENTATION OF YOUR PRODUCT IN SUCH A WAY THAT YOUR CLIENT SEES THE BENEFIT OF BUYING IT.

    16. THE BASICS OF SELLING KNOW WHAT YOUR PRODUCT CAN DO FOR THE BUYER KNOW HOW THE BUYER WILL BENEFIT FROM YOUR PRODUCT PREPARE YOUR PRESENTATION WITH THOUGHT, LOGIC, AND PERSONAL CHARM -Allen Shaw, Centennial Radio

    17. SELLING HAS CHANGED FROM FOCUS ON THE PRODUCT... TO FOCUS ON THE CUSTOMER

    18. The difference in Marketing, Advertising, and Selling Knowing what will motivate the client’s customers to buy is marketing. Creating an ad campaign to sell those customers is advertising. Presenting your medium in a way that causes the advertiser to see the benefits of running the campaign is selling.

    19. GOOD SELLING IS A MIXTURE of MARKETING ADVERTISING and SALES

    20. DOES A SALESPERSON PRACTICE MARKETING OR SELLING?

    21. You might find yourself in a very customer-focused needs analysis (marketing) or asking for the order (selling)

    22. The effective seller moves from marketing to selling and back again.

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