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Service and Network Evolution

Service and Network Evolution. Service Delivery Solution <name> <title>. Agenda – Service and Network Evolution. … a solution to create, deploy, maintain, migrate, or consolidate network services. Service Evolution in networks today Risks and Barriers to Innovation

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Service and Network Evolution

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  1. Service and Network Evolution Service Delivery Solution <name> <title>

  2. Agenda – Service and Network Evolution … a solution to create, deploy, maintain, migrate, or consolidate network services • Service Evolution in networks today • Risks and Barriers to Innovation • Alternate evolutionary approaches • Revive legacy • Cloud Programmable Networks • Embracing Web models • Oracle Solution frameworks to address Service and Network Evolution

  3. Beware the evolutionary cul-de-sac “When faced with a radical crisis, when the old way of being in the world, of interacting with each other and with the realm of nature doesn't work anymore, when survival is threatened by seemingly insurmountable problems, an individual life-form -- or a species -- will either die or become extinct or rise above the limitations of its condition through an evolutionary leap.” Eckhart Tolle

  4. Where are CSPs heading? Service and Network Evolution Wireless Wireline Internet Social Network IP WIN IN AIN 3G 3G “Neandertelco” or“Homo Communicus” IMS Networks IMS AIN

  5. Service and Network Evolution • S Services • Expensive • Inflexible • Inefficient App Server AIN SCP 3G Service Node MAP ISC SS7 Networks IMS

  6. Service and Network Evolution • S Services • Expensive • Inflexible • Inefficient App Server Enterprise AIN SCP Phones 3G Service Node Access Networks PCs IMS • Many Devices • No Internet • New Competitors

  7. Service and Network Evolution • S Services Services App Server Service Access Network Access App Server AIN SCP Enterprise SCP Fixed- Line Enterprise AIN Phones 3G 3G Service Node Service Node Phone Access Networks Networks PCs IMS IMS Access PC

  8. Service And Network Evolution Network Services Service Access Network Access App Server AIN SCP Enterprise Fixed- Line Phones Service Node 3G Solution to • create, deploy, maintain, migrate, or consolidate Network Services • connect access devices or external system to the Network Networks IMS Access PC

  9. Service and Network Evolution • S Network Services • Efficient • Cost Effective • Open Standard • Web/IP Friendly • Programmable • Cloud Network Access Service Access App Server SCP Enterprise Fixed- Line AIN Service Node Phones 3G Networks IMS Access PC

  10. Market Impact Why Service and Network Evolution COSTS • Real-time • Instant gratification REVENUE Innovate Revive Legacy Experience

  11. Service And Network Evolution Align for the future App 1 App 2 App 3 App 1 App 2 App 3 SCP IT Comms Server SCP SCP SCP Migration CAP SIP (ISC) Web/IP Service Broker/SCIM CAP Use Cases MSC CAP MSC Benefits Programmable Networks • Realize Network Investments • Reduce Time to Market • Reduce Maintenence Consolidation

  12. Service And Network Evolution IT Communications Server Single face to customers and investors 800-freephone Call forwarding Conferencing App Store SMS-MMS Ringtones Wallpaper Network Mediation Migration Web/IP Use Cases Benefits Programmable Networks • One customer interface • Reduce Overhead • Expand offering Consolidation Mobile Fixed Fixed Fixed Fixed Fixed

  13. Service And Network Evolution Securely exploiting core network assets Migration Web/IP Use Cases Benefits • Personalized Services • Controlled Access • Expand service offerings Consolidation Programmable Network

  14. Service And Network Evolution Expanding customer reach Browser Migration MobileBrowser Web/IP Subscriber Use Cases Benefits SIP Phone Programmable Networks • Enhanced Customer Experience • Control out to Client • Enables Enterprises Consolidation PSTN

  15. Network Services Network Access Service Access App Server SCP AIN Fixed- Line Enterprise Service Node 3G Phones Evolutionary Approach Networks IMS Access PC

  16. Services App Server Fixed- Line AIN SCP Cell 3G Service Node Revive LegacyStrategy Considerations Devices Networks Fixed/ Cell IMS

  17. IN Replacement Converging Network EOL Services Services Services Legacy IMS / LTE IS41 MSC INAP SSP 3G MSC AIN SSP CSCF MRF GGSN PCEF CAP MSC

  18. Modernizing Infrastructure T-Mobile App 1 App 2 App 3 App 1 App 2 App 3 SCP IT Comms Server SCP SCP SCP CAP SIP (ISC) Service Broker/SCIM CAP MSC CAP MSC • Unified platform for applications • Decreased network integrations • Reduced OPEX • Requirement • Replace existing SCP infrastructure (e.g. EOL) • Reduce OPEX

  19. Network Consolidation TeliaSonera/TWC App 1 App 2 App 3 App 4 App 1 App 2 App 3 App 4 SCP SCP IT Comms Server SCP SCP IT Comms Server CAP SIP (ISC) CAP Service Broker/SCIM CAP SIP (ISC) MSC S-CSCF / IP Core CAP SIP (ISC) MSC S-CSCF / IP Core • Requirement • Deliver existing services to new subscribers • Deliver innovative services to existing subscribers • Consolidate network integration • Provide orchestration and interactions between applications • Services offered across subscriber base • Simplified network evolution • Unified platform for applications • Decreased network integrations • Reduced OPEX

  20. Multi-play Cable • Voicezone – Caller ID • - View incoming calls as a popup • - Choose to receive call or send to vmail • - Set TV to Do Not Disturb

  21. Network Services Network Access Service Access App Server SCP AIN Fixed- Line Enterprise Service Node 3G Phones Programmable NetworkStrategy Considerations Networks IMS Access PC

  22. APIs as a Strategy APIs are the Cloud Glue by definition • Extend platform reach • 60% of all listings on eBay.com added via their APIs • Enable self service and automation • SmugMug saves > $500K/year with Amazon S3 Storage • Capture eyeballs, build brand • Google Maps 300% growth vs 20% MapQuest • Go anywhere, client adaptation • Netflix now available on over 250 devices

  23. Oracle CSP Successes Delivering significant revenue or OPEX savings Partners (MVNOs, Aggregators, etc) Internal Developers 3rd Party Developers Enterprises $100M+/year Revenue Aircel $1M+/month Number of Services/Developers OPEX Savings ~50% Opex savings

  24. Exposure Segmentation Internal Developers Service Exposure Revenue Partners (MVNOs, Aggregators, etc) Enterprises CoreServices 3rd Party Developers Opening to 3rd parties Number of Services/Developers

  25. Exposure - API Timeline Source: Innovation:SDP APIs, Open Innovation, App Sotres, OTT and the Service Domain by Alan Quayle

  26. ExposureAPI Landscape

  27. Strategy – Mobile Payment Gateway API Revenue Opportunity • $115B opportunity by 2015 Source Alan Quayle Business and Service Development estimate for 2015 based on the top 15 APIs operators could implement.

  28. SME / SOHO MVNOs Service Providers Content Providers Prosumers SDK SDK Network Enablers IT Enablers Cloud - PaaS and NaaSService Exposure Economy Developer Ecosystem - Resellers Sell-To Sell-Through Capabilities Service Features Service Frameworks Service Exposure (PaaS and NaaS) Basic Communication Service Provider Billing Models ... Revenue Share Subscription Pay per Use

  29. Delivering Focused CSP Differentiators End 2 End Capabilities, not just APIs complete solutions PaymentaaS QoS aaS Subscriber ContextaaS Authorization aaS API layer OCSG API Platform Accounts &Settlement Policy Management Customer Analytics Identity Management & Auth Server service /capability BRM IdentityManagement / OCSG OCPC OCDM, BI, Big Data Oracleproducts

  30. Strategy – Mobile Payment Gateway In-app Charging 98% Of Smartphone App Downloads Are Free $5.6B Of revenue from in-app payment in 2015*

  31. In-Application Charging Provides fast & easy means of purchasing content

  32. Strategy – Mobile Payment Gateway

  33. Delivering Focused CSP Differentiators End 2 End Capabilities, not just APIs PaymentaaS QoS aaS Subscriber ContextaaS Authorization aaS API layer OCSG API Platform Accounts &Settlement Policy Management Customer Analytics Identity Management & Auth Server service /capability BRM IdentityManagement / OCSG OCPC OCDM, BI, Big Data Oracleproducts

  34. QoS as a Service Mobile video consumption growth exploding Mobile Data Traffic ** Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, February 2012

  35. QoS as a Service Enable partners to offer “Turbo” boost High Quality Turbo Boost Movie $1

  36. Cloud - QoS as a Service End Users 3rd Party Content System Purchase Partners Service Exposure Platform Access Control & Policy Management Content Owner Developer Portal QoS Service Request QoS Marketing Policy Video Policy Delivery

  37. Delivering Focused CSP Differentiators End 2 End Capabilities, not just APIs PaymentaaS QoS aaS Subscriber ContextaaS Authorization aaS API layer OCSG API Platform Accounts &Settlement Policy Management Customer Analytics Identity Management & Auth Server service /capability BRM IdentityManagement / OCSG OCPC OCDM, BI, Big Data Oracleproducts

  38. Gateway Consolidation • Inefficient partner management • Multiple service platform entry points to manage • Manual management of partners • Limited to no control of service utilization by partners • Expensive to manage • Redundant headcount • Additional systems • Inefficiently exposing APIs Telco Developer Partner 1 Application N Partner 2 Application 1 Application 2 Application 3 Service Platform 3 Service Platform 1 Service Platform N Service Platform 2

  39. Strategy – Up-sell/X-sell

  40. Friend Finder

  41. Cloud Enablementthrough Verizon • OnStar Verizon 4G LTE Vehicle • http://www.youtube.com/watch?v=2T7fklRAh6M&feature=youtube_gdata_player • http://www.youtube.com/watch?v=YgVxD-PROSg&feature=youtube_gdata_player

  42. Gateway Consolidation Telco Developer • Efficient partner management • Single entry point • Automated management of partners • Comprehensive control of service utilization by partners • Significant cost savings • Reference architecture Partner 1 Application N Partner 2 Application 1 Application 2 Application 3 Plug-in 1 WS Interfaces Telco Server Plug-in 1 Plug-in N Plug-in 2 Plug-in 3 Service Platform 3 Service Platform 1 Service Platform N Service Platform 2

  43. Delivering Focused CSP Differentiators End 2 End Capabilities, not just APIs PaymentaaS QoS aaS Subscriber ContextaaS Authorization aaS API layer OCSG API Platform Accounts &Settlement Policy Management Customer Analytics Identity Management & Auth Server service /capability BRM IdentityManagement / OCSG OCPC OCDM, BI, Big Data Oracleproducts

  44. Subscriber Privacy Management • Oauth App Grant access to resources Grant access to resources Owns resources Owns resources Manages access Profile Name email age address SSN Profile Name email age address SSN Privacy Manager Manages Resources Manages Resources Resources Resources Privacy Management = OAuth + Comms API support + API semantics + multi-party + 3rd party authorization + groups

  45. Network Services Network Access Service Access App Server SCP AIN Fixed- Line Enterprise Service Node 3G Phones Embrace the WebStrategy Considerations Networks IMS Access PC

  46. Social Network Call Processing Peter Social Network Big News I must notify Peter! HiJane, What's up Service Brokering/Policy/Exposure MSC Jane Peter

  47. Your browser is ringing … New Disruption Browser • Browser Vendors are seeking to further commoditize communications • Communications become a feature not the application MobileBrowser Subscriber SIP Phone PSTN

  48. Communication as a Feature  WebRTC Web Already Ubiquitous and Scales (Types of Services== Websites, Users, etc.) Identity Provider decentralizedmodel Service X Standard Browser User A standard media Service Y Standard Browser User B Communication Service X Specific Communication Service Y Specific

  49. Potential Business Implications • Immediate threat to OTT • Skype, WhatsApp, Viber, etc • No Download, No User ID • Democratizing RTC development • Emerging business models • Commoditizing complements (Google Hangouts, social graph, etc) • Enterprise, CEBP • Service subscriptions • Freemium services • Ways for Operator to participate • Regaining control lost to native client platforms • Interconnect • Service Back-End Cloud Platform – IaaS / PaaS / SaaS • Partner with established PaaS providers to add communications

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