1 / 26

Product Overview

Product Overview. What is the e-STUDIO306LP/RD30? How is it eco-Friendly? Product Positioning/Target Market Unique Selling Points/Advantages General Features Configuration Pricing. Agenda. What is the eco-MFP?. We all know the Environment is a Big Issue.

ardith
Download Presentation

Product Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Product Overview

  2. What is the e-STUDIO306LP/RD30? How is it eco-Friendly? Product Positioning/Target Market Unique Selling Points/Advantages General Features Configuration Pricing Agenda

  3. What is the eco-MFP?

  4. We all know the Environment is a Big Issue Is a Paperless Society Really Possible?

  5. Document Life Study 30 to 40% of office documents are for temporary use and 90% will not be stored. Approximately 90% of documents are disposed within one week 8+ days 11% Within 1 day 34% Within 2 to 7 days 55% Result from study conducted in Toshiba Tec office for 1 year

  6. What if we can reuse the “temporary-use” Paper Again?

  7. Introducing - Brand NEW Green Body! Paper Reusing System

  8. What is the “Paper Reusing System”? “Erasable” Toner

  9. How does it erase? VIDEO

  10. (MFP) Overview Copy • Specification • Follows e-STUDIO306 Series • Copy Speed of 30cpm • Difference from e-STUDIO306 Series • Blue toner • No staple finisher Print Scan Fax “Erasable” Toner • Same principle as “Frixion Ink” by PILOT. By applying heat, the toner loses its colorant fixture making it transparent instantaneously • Co-development with PILOT and TTEC • Optimum fixture by low temperature fusing technology • Blue is used for its vividness

  11. Why Blue? Output from Eco-MFP is Blue Blue Toner to differentiate printed by eco-MFP versus regular MFP.Blueis used for its vividness. About 80% of people accepted blue color print when explained properly (TTEC research).

  12. Paper Reuse Device Function 1. Erase print and reuse paper Reuse Printed original Erase 2. Automatic Electronic Archive Electronic archive 3. Automatic Sorting of Reusable Paper Erase Sort Setting reusable paper Reuse Reusable Reuse paper Non Reusable

  13. How is it eco-Friendly?

  14. CO2 Reduction Effect by Reusing Paper When paper is used 5 times you can reduce CO2 by 50% Condition to estimate ・LTNormal Paper MPV: 4500 x 5 years ・Use 5 times each（= Erasing 4 times） ・1.52g-CO2/g 　・Added MFP, Erasing device LCA, Recycle ・Estimated as of Mar., 2013 Conventional machine 270 ksheets/5 years

  15. Water Reduction Effect by Reusing Paper Environmental burden - Water Footprint - Paper Pen Power consumption Consumable Recycle consumable MFP Recycle MFP Transportation One-time use 80% reduction 5 times use Number of times to reuse the paper depends on the environment of the office Conventional machine 270 ksheets/5 years Paper Reuse System Conditions of estimate ・Letter-sizeNormal Paper MPV: 4500 x 5 years ・Use 5 times each（= Erasing 4 times） ・1.52g-CO2/g ・Added MFP, Erasing device LCA, Recycle ・Estimated as of Mar., 2012

  16. Paper Reduction Cutting paper usage without cutting print volume Use five times and reduce to 1/5th Greatly reduce paper purchase and disposal cost

  17. Conservation • e-STUDIO306LP Spec 5 years expected printing volume: 330K Sheets • By saving 5,000 sheets of paper, you can save one tree. • Simply decreasing to 1/5 amount of paper use You save 58 trees!

  18. General Office MFP with Exceptional Environmental Attributes Positioned for customers wanting to make overt environmental statement Positioned as an ecological advantage, not necessarily an economical Ideal for customers with “temporary paper” internal workflow Consideration for material that subject to unpredictable demands and rapid obsolescence Positioning

  19. Targeting customer with environmental awareness Support CSR Efforts Environmentally conscious customer tends to publicize such information. (e.g. ISO14001) New customer approach with “Only one Product” Look for Internal Paper-based Workflow Processes Penetrate new customer base, not replacement Entire market becomes our prospect Penetration into competitors’ install base No need to wait for replacement cycle Target market

  20. Product Cost Comparison System price 15% premium from regular eS306 system

  21. YOU can add a new value for the customer Eco-Friendly image is worth a premium!

  22. MOST IMPORTANTLY customer receives priceless value of eco-friendly image. Main cost reduction comes from purchase less paper than with regular MFP. Total Cost of Ownership

  23. Eco-Friendly TOSHIBA brand image TOSHIBA is the only one with this technology MA bid selling point. TOSHIBA is 2 years ahead No pirate toner – After sales will not decrease. Door Opener Easy to understand for everyone. Receive a lot of interest. Even if you end up selling other MFPs, eco-MFP will open a lot of doors. Japan case: With eco MFP, about 60% of new customers agreed to meet sales reps. Print Volume will not decrease even though customer will decrease their paper volume It is easier than regular MFP to make the first contact with NEW customer. Value of offering only true eco-Friendly MFP

  24. Configuration

  25. Price

More Related