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Informative Presentations

Informative Presentations. Based on Chapter 11, Goodall and Goodall Lynne Dahmen. COM 2301: Advanced Speech. Informative: Objective Non-persuasive Specific purposes: Briefings Reports Training. Persuasive Lead to a decision Provoke action. Informative vs. Persuasive.

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Informative Presentations

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  1. Informative Presentations Based on Chapter 11, Goodall and Goodall Lynne Dahmen COM 2301: Advanced Speech

  2. Informative: Objective Non-persuasive Specific purposes: Briefings Reports Training Persuasive Lead to a decision Provoke action Informative vs. Persuasive

  3. Establishing Credibility • Educational background • Expertise in area • Empathy with audience’s concerns • Enthusiasm • Appearance • Title/position

  4. Review: Identifying Audience • Usually several audiences • With different needs and expectations • Yourself and your boss/coworkers may be secondary audiences

  5. Review: Possible Outcomes • Informing • Persuading • Entertaining • Improving relationships

  6. What criteria for success when informing? • Increased interest in product or subject • Improved relationships From work: • Positive feedback • More responsibility/opportunities given in future

  7. Review: Creating the Message • Conduct research from credible sources • Create effective presentation • Vary visual and verbal support

  8. Reminders about Research • Identify experts in the field • Read widely • Ask for help as needed • Don’t wait until the last minute

  9. Review: Best Practices for PowerPoint • Don’t over rely on slides • Start without using the slides • Don’t put all the info on the slides • Limit number of slides • Be consistent with a subtle transition • Limit text on slides • Ensure readability in size and font

  10. Review: Visuals and PowerPoint • Use colors wisely • Limit to 3 colors per presentation • Avoid combining green/red • High contrast • Use color to highlight important info • Use visuals/clipart sparingly

  11. Review: Types of Evidence • Examples (verbal, visual) • References (citing authority) • Statistics—beware of context/relevance

  12. Review: Intros/Conclusions • Tie conclusion back to intro • Review types of intros (questions, statements, quotes, personal experience, story, images) • Review types of conclusions (suggest further directions, return to intro, pose a question, summarize)

  13. Review: Don’t forget coordination! • ALL members of the team responsible for ALL content • Avoid repetition among team members • Ask others outside group for ideas • Ask others to review content/slides

  14. Review: Delivery • Practice alone • Practice together • Consider what others will do/where they will be while you present • Focus on details • Appearance matters!

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