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Anita Galo Deputy Head of Regional Development & Foreign Affairs Office

„Following the Jászkun Captains” thematic route in Jász-Nagykun-Szolnok county (H) PRESERVE - Action Plan Seminar Brussels, 7th November 2011. Anita Galo Deputy Head of Regional Development & Foreign Affairs Office Self-Government of Jasz-Nagykun-Szolnok County. General information.

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Anita Galo Deputy Head of Regional Development & Foreign Affairs Office

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  1. „Following the Jászkun Captains” thematic route in Jász-Nagykun-Szolnok county (H)PRESERVE - Action Plan SeminarBrussels, 7th November 2011 Anita Galo Deputy Head of Regional Development & Foreign Affairs Office Self-Government of Jasz-Nagykun-Szolnok County

  2. General information • Located in the heart of the Great Hungarian Plain • Territory: 5.582 km2 • Population: 387.000 • 78 settlements • Capital: Szolnok • Unemployment rate: 13,1 % • GDP/capita below the national average

  3. Tourism potentials Active tourism Ecotourism Cultural tourism Health tourism

  4. Position in the national tourism market • Number of guests → 12th place (143.707) → 3% of the total • Guest nights → 11th place (422.454) → 3,2 % of the total

  5. „Following the Jaszkun Captains”Facts and datas • Regional Operative Programme – development of competitive tourism attraction • Total budget: 2 million € • Implementation: September 2009 – February 2011 • Wide range of participants (13 settlements, 16 places)

  6. A journey to the past - Aims • Establish a uniqe tourist product on the basis of the rich jasz and kun heritage ; • Reposition of the county with special elements of cultural and historical heritage; • establish an attraction with visitor friendly services and high infrastructure

  7. Destinations • Szolnok • Jászberény • Karcag • Kunszentmárton • Mezőtúr • Tiszaföldvár • Tiszafüred • Túrkeve • Abádszalók • Kunhegyes • Jászkisér • Rákóczifalva • Törökszentmiklós

  8. Implementation for fun & adventure • Reconstruction of museums and exhibition areas; • Building of visitor centers in Jászberényben, Karcag és Szolnok – interactive exhibitons!! • modern equipments (accessible touch screen terminals, multilinguistical e-guide system, magnetic card checking system); • More than fifty new services (special interactive programmes, fashion shows, , root-search software, gift shops).

  9. Common marketing and communication roof common image website Funny actions Involvement of entrepreneurs of the sector Equal chance, enviromental sustainability, trainings Added values

  10. The way we preserved – frompasttopresentSzolnok

  11. The way we preserved – frompasttopresentKarcag

  12. The way we preserved - from past till present Jászberény

  13. Maintenance • Consortium led by the Self-Government of Jász-Nagykun-Szolnok County • 11 thousand visitors in the first six months • Guests from all over Hungary • Support coming from local governments, entrepreneurs and local people

  14. Thank you for your attention!  www. jkny.hu

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