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QR Codes in Marketing

QR Codes in Marketing. Thomas Ames Marketing 151 Presentation. Would You Scan This?. Reasons Customers U se QR Codes. Reasons Companies Use QR Codes. To Increase S ales To Increase E xposure A nd Information O n G ood O r Service

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QR Codes in Marketing

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  1. QR Codes in Marketing Thomas Ames Marketing 151 Presentation

  2. Would You Scan This?

  3. Reasons Customers Use QR Codes

  4. Reasons Companies Use QR Codes • To Increase Sales • To Increase Exposure And Information On Good Or Service • To Offer Something Special To Customers To Who Scan The Code (e.g. coupons, video or connection to website) • Because CompetitorsAreUsing Them

  5. Best Practices • Useful (special offers) That Change Regularly • Instructions • Not Just Code • Offer Alternative Text Code or Website Address • Landing Page Designed for Mobile Users • Printed on Magazines, Not On Moving Vehicles

  6. HoneyBaked Ham • Attraction “Customer Secret Offer” • Call To Action “Scan This Code” • Instructions (simple and easy) • Alternative – website address • Offer Changed Frequently

  7. Metalcraft • Attraction “Scan and Learn” • Instructions (simple and easy) • Alternative – website address • Page Uploads quickly to YouTube Videos • Videos are Educational and Relevant • Video End Contact Information

  8. Benefits • More Customers are Scanning • Potential New Customers • Bigger sales

  9. Sources • Putting QR Codes in the Mix. Levey, Richard H.. Chief Marketer, Apr/May 2011, Vol. 3 Issue 2, p.7. • Making the Most of QR Codes. Ackerman, Lauren: Brayfield, Lois. Multichannel Merchant, Feb/Mar 2012, Vol. 8 Issue 1, p. 17-9. • Making Best Use of QR Codes: Gleaming Lessons from the latest data. Tolliver-Walker, Heidi. Seybold Report: Analyzing Publishing Technologies, 12/12/2011, Vol. 11 Issue 23, p. 2-7. • http://www.idplate.com/ • http://www.marketingshift.com/2008/11/mo-vaughn-serves-honey-baked.cfm

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