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Red Bull

Red Bull. “Red Bull gives you wings”. By Julian Moore. Red Bull: The Beginning. Red Bull an energy drink founded by Dietrich Mateshitz in 1984 after he stumbled onto “tonic drinks” in the Far East in 1982 and decided to market them outside of Asia.

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Red Bull

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  1. Red Bull “Red Bull gives you wings” By Julian Moore

  2. Red Bull: The Beginning Red Bull an energy drink founded by Dietrich Mateshitz in 1984 after he stumbled onto “tonic drinks” in the Far East in 1982 and decided to market them outside of Asia. http://www.redbull.com.au/cs/Satellite/en_AU/company/001243114852423

  3. Logo Identity The Red Bull Logo is one that has alwaysbeen the two bulls about to meet over the back of a yellow/gold sun. Key colours of the Red Bull brand are the Red, Blue, Silver, Gold/Yellow. The slightly modified typography ofFutura BQ Demi Bold with the joinbetween the two capital lettersbeing removed

  4. Red Bull: Branding Red Bull has launch many different areas besides just where they started. They have expanded their branding into many fields like: • Formula 1 Racing • Motorbike Racing • High Action Sports

  5. Controversy There has been a bit of controversy with energy drinks over the years. Energy drinks have a very negative light on them, with health concerns for people that are consuming way to many energy drinks and overloading their system with so much sugar and energy that they are risks with heart scares and other health risks.

  6. Business Model A great way to look at Red Bull is “not by inventing a new product but by selling an ordinary one inventively”. (Dietrich) Red Bull advertisement started out with Dietrich going to college students and driving cars around that had massive Red Bull cans strapped to the top of cars as well as getting them to offer out free samples to college students.

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