corporate giving

1. corporate giving a company perspective john bird slides published on www.thankq.co.uk/events

2. hands up corporate fundraisers

3. why am I here? frustrated with charities we’ve worked with frustrated by the information out there unhealthy interest in large corporates

4. why am I here? frustrated with charities we’ve worked with frustrated by the information out there unhealthy interest in large corporates what do I want you to do? think from a company point of view don’t just think big companies

5. agenda • why am I here • current situation • our experience • the science bit – some research • recommendations and discussion number of fascinating slides left randomly informed opinions 51 83

6. current situation • corporate gifts in the UK make up 3%* -7%** of total giving • in Australia this is 29%* • there is little data on corporate giving outside plcs • there is virtually no research on the barriers to corporate giving * Australian Journal of social issues (2006) ** Philanthropy UK (2007)

7. our experience

9. any means of transport other than solo occupancy car • very difficult to reward staff • cash reward not the most effective • staff nominated two charities

10. charity opportunity? company happy? hospice local environment national transport homeless #1 local environment respite care homeless #2 wildlife

11. invited us to see how the money was spent • they wrote a press release • used their contacts for PR • told us about RDA funding for BS8555 • they got £3,000 – we got accreditation • we chose them for a second year

12. decorating • built a sense garden • holidays for elderly • weekend camp for mentally disabled kids • paragliding with disabled kids • help in charity shop • sleep out

13. this year • Business in the Community • £1,500 bronze membership • staff volunteering • literacy • numeracy • interview skills • team challenges

14. homeless charity • green commuting charity • contributed to their newsletter • slept out twice • largest group donor • company matched all money raised • spoke to a director

15. the science bit

16. the australians source: Australian Journal of social issues (2006)

17. corporate giving as a proportion of total 50%

21. of companies gave cash 68% 68%

22. shared benefits • philanthropy • personal motives • taxation motives for giving 4

23. shared benefits • philanthropy • personal motives • taxation motives for giving 4

24. motives for giving

25. barriers to giving

26. other comments

27. my research “companies will pay for a tangible benefit or product”

28. what have you given

29. what have you given

30. decision makers

31. how chosen

32. 51% have an ongoing relationship with a specific charity

33. how much as % of profit?

34. what barriers to giving?

35. what would encourage you to give?

36. survey headlines

37. found the charity themselves explicitly want help can’t afford to give more cannot cost justify 33% 49% 12% 26% 26%

38. CSR

39. corporate and social responsibility

40. CSR • offer template policies • guidance for giving • staff development • suggest environmental improvements

41. do you ask… what do we want from a corporate relationship?

42. or should you ask… what does a company want from a charity relationship?

43. sell yourselves – you’re gorgeous

44. sell products • csr policy and implementation • sponsorship, advertising and joint branding • exploit companies competitiveness • create specific projects • give ongoing exposure • feel good stuff

45. sell benefits • networking and introductions • staff volunteering • don’t tell them its good pr - provide the pr • supply the marketing know how • supply the photos • make it quick and easy

46. companies usually want to give to a project not operating costs not true companies want a clear story, clear PR and a clear feel good factor

47. find me a donor!

48. routes to decision makers approach the beneficiary… sales and marketing chambers of commerce institute of directors university business schools business awards local networking groups business in the community council panels and discussion groups LinkedIn screening and research tools

49. turnover industry sector location and employees

50. friends of friends – get introduced