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PUBLIC RELATION

PUBLIC RELATION. Sumbodo Prabowo . DEFINISI. Public Relation is planned, persuasive communication design to influenced significant public John E, Marston Komunikasi yang harmonis dalam hubungan jangka panjang antara perusahaan dengan publiknya Melvin Sharpe.

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PUBLIC RELATION

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  1. PUBLIC RELATION Sumbodo Prabowo

  2. DEFINISI Public Relation is planned, persuasive communication design to influenced significant public John E, Marston Komunikasi yang harmonis dalam hubungan jangka panjang antara perusahaan dengan publiknya Melvin Sharpe

  3. Prinsip untuk menjalankan hubungan harmonis • Komunikasi yang jujur untuk memeroleh kredibilitas. • Keterbukaan dan konsistensi terhadap langkah yang diambil untuk memperoleh keyakinan orang lain. • Langkah yang fair untuk mendapatkan hubungan timbal balik dan goodwill • Komunikasi dua arah yan terus menerus untuk mencegah keterasingan dan untuk membangun hubungan • Evaluasi dan riset terhadap lingkungan untuk menentukan langkah agar tercapai social harmony.

  4. PR di perusahaan • CPR – Corporate Public Relation • MPR – Marketing Public Relation • Community Relation • Public Affair • Goverment Relation • Industrial Relation • Press Secretary

  5. Tujuan PR • Corporate Image Positive • Product Image Positive • Corporate Culture • Corporate Identity

  6. Peran PR • Publication • Event • News • Community Involvement • Identity Media • Lobbying • Social Investment

  7. Publik • Publik = stake holder • Ada 5 macam publik : • Publik internal dan eksternal • Publik Primer, Sekunder, Marjinal • Publik tradisional dan masa depan • Proponents, opponents, dan uncommitted • Silent majority dan vocal majority

  8. Stake holders

  9. Kepentingan stakeholders

  10. Proses Public Relation • Pengumpulan fakta • Definisi Permasalahan • Perencanaan dan program • Aksi dan komunikasi • Evaluasi

  11. Model strategic management PR • Tahap Stakeholders • Tahap publik tahap strategis • Tahap isu • Objective formal • Program resmi dan kampanye tahap • Menerapkan program PR reguler • Evaluasi

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