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Directions & Status from 5/25 checkpoint

Directions & Status from 5/25 checkpoint. Done; recommend filtering “marketers” category Preliminary insights on next slide Purchased $49 report; working w/support re: errors Still working with support. Seeking list expertise comparison tool Seeking list expertise comparison tool

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Directions & Status from 5/25 checkpoint

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  1. Directions & Status from 5/25 checkpoint Done; recommend filtering “marketers” category Preliminary insights on next slide Purchased $49 report; working w/support re: errors Still working with support Seeking list expertise comparison tool Seeking list expertise comparison tool Seeking list expertise comparison tool Discovered ~40 tweeters to follow Recommend deeper analysis Recommend deeper analysis

  2. TechSoup Forums: untapped potential • Cross-analyze vs. opens/clicks on “By the Cup” • Re-engage via dedicated email • “Hot topics” in forums • Upcoming events • Promote LinkedIn, Facebook, Twitter communities • Survey to segment the list (by reasons for lack of forum use, what they want from forums, topics of interest) and discover whether they are connecting on T, FB, LI instead. • Enhance Forums registration • Capture Twitter handles • Capture Org name • Capture Org type • Capture topics of interest

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