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Martin Shimmen So what does a Master Business Coach do?

Martin Shimmen So what does a Master Business Coach do?. Who I work with…. 1 person – growing >£100K t/o. Owner manager & small team - >£250K t/o. Business owner & established team - >£750K t/o. The Way I Work….

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Martin Shimmen So what does a Master Business Coach do?

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  1. Martin Shimmen So what does a Master Business Coach do?

  2. Who I work with….. 1 person – growing >£100K t/o Owner manager & small team - >£250K t/o Business owner & established team - >£750K t/o

  3. The Way I Work…. Clarify what’s important to the business owner – develop a clear plan, timing & targets Structure An unreasonable friend! Honest feedback Knowing that someone cares Accountability

  4. Mastery - From Chaos To Control … Results Mastery = A Commercial, Enterprise … Synergy Team Leverage Niche Mastery

  5. 4 Areas of Mastery

  6. Mastery - From Chaos To Control … Results Synergy Team Leverage Niche Mastery

  7. Niche - No Price Competition • Niche is all about Marketing … • If you live by price you die by price … • Attract price shoppers therefore no loyalty … • Loyalty and repeat business brings business profits … • Sales-rack out front brings cheap shoppers … • To get out of price competition you need to be or do something different … • Often you just have to make up a new point of difference …

  8. Innovate! How do we eliminate price competition? Commodity

  9. Unique Selling Proposition • Generally you will find several uniqueness's … • Now it’s about finding the one the market will buy because of … • Also one that is truly Unique, not just ‘great service’ • Test several as basic headlines or offers … • Measure which works best .. • Turn it into a single line, phrase that can be used in all future marketing … • Again test it … • Use the ActionCOACH USP and Guarantee Questionnaire System…

  10. Guarantees … • Here we are dealing with customers key frustrations … • E.g. plumbers who arrive late and leave a mess … • You can set the rules of the guarantee … • Make sure you can deliver … • Can even make a multiple, like a 7 point customer guarantee … • Use the ActionCOACH USPand Guarantee Questionnaire System…

  11. Tom’s new ad with USP and Guarantee… $14,400 in 1.5 months!

  12. Government Funding available Growth Accelerator Leadership & Management Growth Vouchers Up to £2,000 worth of grant for coaching

  13. Any Questions?

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