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A Strategic Look at Enrollment

A Strategic Look at Enrollment. A Presentation to the Baruch Faculty Senate December 2, 2004. Strategic Importance of Enrollment Management. Budgetary impact Student preparation Progress to graduation Course scheduling demands Impact of curricular changes. Links to Budget.

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A Strategic Look at Enrollment

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  1. A Strategic Look at Enrollment A Presentation to the Baruch Faculty Senate December 2, 2004 Faculty Senate Presentation

  2. Strategic Importance of Enrollment Management • Budgetary impact • Student preparation • Progress to graduation • Course scheduling demands • Impact of curricular changes Faculty Senate Presentation

  3. Links to Budget • Base budget minimally tied to enrollment through adjunct allocation • Budget supplemented in a major way through tuition revenue in excess of target Faculty Senate Presentation

  4. Adjunct Budget Allocation • ISM used to determine target faculty size (Fall and Spring 2002-03 enrollments) • Number of actual faculty subtracted to determine target faculty size • Difference in number of faculty converted to dollars • Amount added to base budget as adjunct allocation Faculty Senate Presentation

  5. Determination of Excess Tuition • Based on actual collections (Fall, Spring, Summer) • Originally a weighted average • Changed by capping increases/decreases • Now adjusted as needed to cover shortfalls Faculty Senate Presentation

  6. Faculty Senate Presentation

  7. Strategic Tradeoffs • Mix between undergrads and grads • Mix between freshmen and transfers • Changing admission standards • Curricular adjustments Faculty Senate Presentation

  8. Revenue Impact of Mix Changes Revenue in $000s per 100 students • UG $400 (74.7% Full Time) • Grad $463 (28.6% FT) • Nondegree $250 • MBA Premium $182 (29.2% FT) Proportion Full Time • Freshmen 98.5% and Transfers 72.8% Faculty Senate Presentation

  9. Admissions Criteria Freshman Index: • CAA, SAT, Units • SAT and CAA on sliding scale • Need 3 units of both math and english Transfer Criteria • CUNY/SUNY AA/AS: 2.25 but 2.50 (ZSB) • All others: 2.50 but 2.75 (ZSB) Faculty Senate Presentation

  10. Transfer Student Sources • CUNY 2-year schools 45.5% (BMCC, LGA, KCC, QCC > 90%) • CUNY senior colleges 17.8% (Hunter, NYC Tech, John Jay, City, Brooklyn) • Non-CUNY schools 36.7% (Nassau CC, Foreign schools, Westchester CC, SUNY) Faculty Senate Presentation

  11. Transfer Student GPA From CC To Senior College (AA or AS) • Baruch 3.15 to 2.61 • Brooklyn 2.85 to 2.53 • City 2.84 to 2.53 • Hunter 2.95 to 2.66 • Queens 2.88 to 2.63 • York 2.75 to 2.61 • Lehman 2.77 to 2.71 Faculty Senate Presentation

  12. Elimination of Remediation and Increase in Admission Criteria • Extensive analysis of demographic impact • Expected short term decline • To be offset by increase in number of transfer students • Recovery stronger than anticipated Faculty Senate Presentation

  13. Faculty Senate Presentation

  14. Issues Faced in 2000 • Concern with AACSB accreditation • Too many students, too few faculty • Large waiting lists, delaying graduation • FT to PT faculty ratios not meeting standards • Large numbers of substitute faculty Faculty Senate Presentation

  15. Strategic Changes Implemented • Seek MBA Tuition Increase to compete for FT faculty • Reduce transfers, increase freshmen • Reduce overall enrollment • Increase grad relative to undergrad • Increase SPA and WSAS majors Faculty Senate Presentation

  16. Positive Changes Resulted • Significant numbers of new faculty hired • Waiting lists decreased in size • Graduation rates increased • Both the number of freshmen admitted and the quality of students increased substantially Faculty Senate Presentation

  17. Faculty Senate Presentation

  18. Faculty Senate Presentation

  19. Unintended Consequences • Revenue targets rose despite enrollment decline • MBA demand weakened in general • 9/11, SARS, and increased INS scrutiny impacted international enrollment • CUNY tuition hike in Fall 2003 had disproportionate impact on nonresidents and graduate students Faculty Senate Presentation

  20. Faculty Senate Presentation

  21. Effects of Internal Changes • Pre-Business Core • GPA Requirements for Majors • Tier III Minors Faculty Senate Presentation

  22. Future Challenges • State budgetary concerns • Control of admissions criteria • Student demographics • Managing adjunct budget allocation • Scheduling and planning Faculty Senate Presentation

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