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Odysseia -In

Odysseia -In. Being first!. Introduction. Odysseia-In Ltd is the leading Bulgarian tour operator a for-profit company specialising in adventure, cultural, eco, village and rural tourism. the enterprise create s and sell s original tours on the European and international markets.

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Odysseia -In

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  1. Odysseia-In Being first!

  2. Introduction • Odysseia-In Ltd is the leading Bulgarian tour operator • a for-profit company specialising in adventure, cultural, eco, village and rural tourism. • the enterprise creates and sells original tours on the European and international markets.

  3. The tours can be distinguished for : • high quality, • authentic establishments for overnight, • professional tour leaders and mountain guides.

  4. What do they offer? • Active holidays • Village life holidays • Culture tours • Nature tours

  5. Active holidays • Hiking • Biking • Skimaountaneering • Snowshoeing • Horse riding • Kayaking • Paragliding • Climbing • Caving

  6. Village life • Rural holidays

  7. Culture • Explore the Balkans • Heritage tours • Monasteries • Festivals • Wine and gourmet • Thracian culture • Sofia Holy Mountains

  8. Nature • Eco-trails • Bird watching • Bear watching • Botany tours • Geological tours

  9. Company background • Just after the fall of communism, “Odysseia-In” became the first Bulgarian tour operator to offer sustainable adventure tourism. • The beginning was set in 1990 with the establishment of Odysseia-In from a group of innovators, inspired from their love for nature and adventure. • From then on the team develops and expires its activity, creating a stable structure: Bulgarian Association for Alternative Tourism (BAAT) and Association Mountains and People.

  10. The enterprise has made significant progress in business and it is still the leader in Bulgaria. • Odysseia-In is a member of the biggest German union of small tour operators, specializing in sustainable tourism - Forum Anders Reisen. • It is recommended by many guidebooks such as: The Lonely Planet and The Rough Guideand it has good partnership with travel operators from USA, UK, Germany, France, Spain, Japan and other.

  11. Annual turnover • 2007 – 2 677 000 BGN=1 369 309 EUR • 2008 – 3 201 000 BGN=1 637 340 EUR

  12. Lyubomir Popyordanov - Managing Director, Founder, Owner • Founded the agency for adventure travels Odysseia-In in 1990 • A couple of years later founded Zig-Zag Holidays and Bulgarian Association for Alternative Tourism • Enthusiast for the world's mountains. His numerous treks and climbs include regions like Pyrenees, Alps, Tatras, Pamir, and the Himalayas. • Accomplished photographer • Lawyer by education mountaineer by convictions • a voluntary PR of Bulgaria.

  13. Team • Momchil Damyanov - Mountain Guideexperiences from a training programme for mountain guides in the Alps of France to leading more than 60 groups in all seasons • Nina Georgieva - Manager Reservations Department • Georgi Dimitrov - Product Manager graduated Tourism in Sofia University, keen photographer

  14. Zoritsa Stavreva - Mountain Guide leads the french hiking and cultural programs. • Irina Shalamandova - Contract Department leading Spanish tours in Bulgaria, interests in photography, Bulgarian traditional folklore, and nature • Kiril Petrov - Mountain Guide • Mihail Mihov – Mountain Guide • Elitsa Maximova – Reservations Department • Georgi Mihov – Transport Department • Tsveta Bilyarska - Product Manager French Market a Masters degree in Tourism, accomplished skier and keen mountaineer

  15. Mission • To turn Bulgaria into a leading destination for adventure tourism in Eastern Europe

  16. Other goals • To introduce contemporary standards for quality and safety of mountain equipment • Creating movies, posters and bilingual maps of Bulgarian mountains • Marking new, unknown mountain routes • Developing soccially responsible and sustainable tourism in numerous villages across the country • Introducing the profession of the mountain guide

  17. What they did: 1. Started a second tour agency “Zig Zag Holidays” in 1998 with the ambition to develop a new culture of travel and make accessible the mountains and deserts of the world to Bulgarian market Today “Zig Zag Holidays is one of the most successful agencies with team building programms and destinations like Marocco, Jordania and Nepal

  18. 2. Started import and distribution of equipment for mountain hiking, trecking, climbing and travell, opened a store, called “The Wall” in 1997

  19. 3. Registered a publishing agency “Odysseia-In” and started publishing guidebooks for guest houses, handbooks for mountain guides and travel literature

  20. 4. Organising photo-exhibitions and meetengs for people who love travel and mountain tourism

  21. 5. “Odysseia-In” donates over 1% of its annual turnover for socially important projects and causes • Member of Bulgarian Donation Forum • 22.12.2006 – an award for corporative contributor

  22. Soccially important projects • Financing the Montain Guides Training Programme • Donating equpment for climbing and alpinist expeditions • Helping renovate numerous monasteries throughout the country • 5% of sells go to the information compaign for Bulgarian Association for Biodivercity

  23. Odysseia-In’skey components of sustainable tourism are: • Keep the Money Local • Create Job Opportunities • Protect Local Environment and Culture • Give Back to the Communities Visited

  24. Innovations: • Sustainable usage of resoureses • Sponsoring the development of local tourist business in mountain regions • The first company in BG to start working with engeneers in reservation programmes • The first to run trips with minimal impact on nature and biodiversity • Only company in BG with a person with the duty Responsible tourism manager

  25. Main difficulties in the innovation process • To encourage people to start business in remote areas of the country • Make people believe in that kind of tourism • Make largely unknown villages very popular

  26. Lessons learned in innovetion process • The key to successful busines is integrity, faith, creativity, determination, coorporate ethics • Innovation helped “Odysseia-IN” to “stay alive” during the crises

  27. Present economical crises • The crises affected the firm mainly in 2009, which was the most challenging year during its 20 yeas history • They expect better figure in 2010, due to the main markets of the company – France, Spain, UK, Holland, Germany • What helped them as well were the long established contacts with local business • Many of the office members are mountain guides themselves and are offen in villages and mountains

  28. European firms, seting the rules on the market • Explore Worldwide (UK) • Wikinger Reisen (Germany) • SNP (Holland) • Tuareg (Spain) • Mountain travell Sobek (USA)

  29. Thanks for your attention!

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