1 / 29

Local Store Marketing

Local Store Marketing. Jafar Shariff Regional Success. What caused Shariff Region Success?. Blanketing Areas with Limited Time Offers …and of course GREAT PIZZAS, 20 MINUTES Shariff Region has the best service in the franchise. Measuring Success. How?. THE RIGHT PLACES.

ashleycollins
Download Presentation

Local Store Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Local Store Marketing Jafar Shariff Regional Success

  2. What caused Shariff Region Success? • Blanketing Areas with Limited Time Offers …and of course • GREAT PIZZAS, 20 MINUTES • Shariff Region has the best service in the franchise

  3. Measuring Success

  4. How? THE RIGHT PLACES

  5. The Right Places • Blanket Your Area • Hit businesses, strip malls, residences, everything! • Hit the area the day before the special starts. • If too far in advance, customer may forget • What areas to hit and when: • Low Income – beginning of month • High Income – end of the month

  6. The Right Places • Use a map to cover where you’re going and where you’ve gone • Customers shouldn’t get a flyer more than once a month

  7. How? THE RIGHT PRICE POINT

  8. The Right Price Point • When coming up with LTO’s: • Watch your Food Cost! You need to make money too! (I changed my offers) • Think low…but not too low! • Very low volume stores can be more aggressive • Weekday Flyers – more aggressive, especially Monday • Follow the Supply Chain Portion Chart…

  9. How? THE RIGHT PRINT

  10. The Right Print • Flyers – All are Black Ink on White Paper • Except Lunch Flyers – Black Ink on Colored Paper • I’m in charge of everything! • Specials • Print • Drop • Pay • Deliver • I follow a flyer philosophy…

  11. Shariff Flyer Philosophy

  12. You may need assistance from someone with computer experience

  13. ..or in 2 to 4 days This creates a sense of URGENCY

  14. Change the Look of Your Flyers Don’t let the customer get used to seeing the same thing over and over again! One Day Seasonal Several Days

  15. Keep in Mind… • Don’t Boxtop with Flyers • Don’t Flood the Store with print (2000 at a time)

  16. How? THE RIGHT PEOPLE

  17. The Right People • Managers • Feed off each other’s success • Try to compete with each other

  18. The Right People • MITs • Meeting in low volume stores • Want to have record week • Will be groomed to build sales when they become managers

  19. The Right People

  20. Measuring Success

  21. Measuring Success… • Prior to Period 8 – followed the crowd • In Period 8 of 2007 – changed marketing methods • Here’s the result….

  22. Measuring Success…

  23. P Remember the 4 P’s LACES RICE POINT RINT EOPLE

  24. And of course… Always Remember: • GREAT PIZZAS, 20 MINUTES!

More Related