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AI-powered Pardot Marketing Automation

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AI-powered Pardot Marketing Automation

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  1. AI- powered Pardot Marketing Automation

  2. What is Pardot? 02

  3. 1. Einstein Behavior Scoring- Einstein Behavior Scoring is a Pardot Einstein feature that looks at a prospect’s engagement in terms of ‘ready to buy’ behaviour. Breaking it up in two parts- 4 Product of Pardot Einstein- What does it perform? 03

  4. 2. Einstein Lead Scoring Score leads according to how they fit in your successful conversation pattern. What does it perform? 04

  5. 3. Campaign Insights It treads in prospect demographic and marketing asset engagement. It analyzes the entire marketing asset dataset eg. compares specific campaign email engagements with all organisation background emails stored. What does it perform? 05

  6. 4. Einstein Attribution It’s a rule-based influence model, and the first touch/ last touch/ even touch Campaign influence model. This model relies on data relationship and timing, which makes this way of measurement less accurate overall. What does it perform? 06

  7. Follow us on Social Media @AtoCloud Facebook @AtoCloud1 Twitter @company/atocloudofficial Linkedin

  8. Get in touch with us Phone Number 9971597175 Email Address contact@atocloud.com Website www.atocloud.com

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