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Case Study: Canaan

Case Study: Canaan. An Insight on Browser Games’ Breakthroughs and Challenges. Aaron Hsu Chairman, XPEC Entertainment. What is a Browser Game?. Basic characteristics of a browser game:. Typical Online Game. Browser Games. Web Browser Technology. What is a Browser Game?.

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Case Study: Canaan

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  1. Case Study: Canaan An Insight on Browser Games’ Breakthroughs and Challenges • Aaron Hsu • Chairman, XPEC Entertainment

  2. What is a Browser Game? Basic characteristics of a browser game: Typical Online Game Browser Games Web Browser Technology

  3. What is a Browser Game? • Genres of Browser Games

  4. What is a Browser Game? • Genres of Browser Games Simulation Game Ikariam Travian Farmville Barbie Girls

  5. What is a Browser Game? • Genres of Browser Games First Person Shooter Quake Live Fallen Empire: Legions Brave Arms BattlefieldHeroes

  6. What is a Browser Game? • Genres of Browser Games Casual Games Partypoker Bejeweled Zuma Blitz Chess Game World

  7. What is a Browser Game? • Genres of Browser Games Massively Multi-player Online Role Playing Game Runescape Dofus Dark Orbit Canaan

  8. What is Canaan? • Browser Basedand Flash Game • Massively Multi-player Online Role Playing Game - MMORPG

  9. What is Canaan? • Cute and Attractive • Intelligent Navigation System • Very low minimum computer requirements • SNS integrated

  10. Canaan Languages Europe North America China Japan Korea Indonesia Spain Taiwan Released in 11 languages in 9 Regions

  11. Canaan’s Achievements 50 Million Registered Users!! Awards • China Web Games Summit 2008 • Best Browser Game • BahamutPlayers’ Community • Most Popular Browser Game 2010 • Taiwan Game Show 2010 • GamestarBrowser Game 3rd place • 17173.com • Top 10 most popular browser games 2010

  12. How Canaan Became a Success Superb Graphics Customizable Avatar • Unique fashion system that shows the distinction of the character • Flexible wardrobe system that adjusts to the characters movement

  13. How Canaan Became a Success Using particle systems to create special effects All 64 kinds of special effects’ file size are only 232KB!!! High Rendering performance : the page simultaneously support the fighting units of 20 cast skills

  14. How Canaan Became a Success Smooth game loading Well-designed data compression and storage format, reducing the size of the web client greatly. • 10 Map of the World, 12 copies of maps, • battlefield maps 3 • 1,000 kinds of equipment, 1,500 species of props • 700 monsters, 100 species of pets • 1000 NPC game Game client resources do not exceed the total size of 100MB!

  15. How Canaan Became a Success Flow Saving technology • The average single-user message traffic (both directions): less than 3KbpsReasonable segmentation of the resource loading mechanism, allowing the player to more quickly enter the gameMap the size of public resources (login to the game download only once): 4MBA map size of the resource: 4MBFor the first time into the game resource downloads: 4 +4 = 8MBLoaded again with a map downloaded (buffered): 0MB512Kbps speed conditions, for the first time login to the game just time-consuming: 8MB/512Kbps ≈ 2 分钟512Kbps speed conditions, the switch only takes a map: 4MB/512Kbps ≈ 1 分钟

  16. religion How Canaan Became a Success pet friends shops seamless base map auction combat system Avatar union PK Rich Game Content mailbox equipment system skill Instance dungeon

  17. XPEC web game technology UI • Modular, highly customizable UI system, greatly improving the efficiency of the development of the game interface UI ClientTightly Coupled UIClientLoosely Coupled

  18. Browser Game’s Challenges Perform the same way client based games do! Limitations • Hardware • Software • Strategic game design is the only way to go around these limitations.

  19. Browser MMORPG’s Potentials • Browser based games have a very promising future. • The technology enables the game to be accessed anywhere without the need of specific hardware.

  20. Browser MMORPG’s Potentials Growing list of internet capable devices

  21. Browser MMORPG’s Potentials MMORPG Factor • Role-playing • Social interaction • Culture • Economics • Development This genre has a unique stimulus on gamers. It has the tendency to attract and retain more players longer compared to others. Competition is continuous and the challenge is never ending.

  22. Browser MMORPG’s Potentials • The inevitable growth of social networking services that helps in promoting social gaming. • Technology keeps being updated every now and then, developing a browser game as good as client based games is not too distant.

  23. Browser MMORPG’s Potentials Cloud Computing Technology will impact on Web Games progress Netbooks Mac PC PC Yahoo Bing Bounty Hounds MySpace Facebook Online Games Google XPEC Canaan Microsoft Ipad Consoles Smartphones

  24. Conclusion Browser MMORPG is fast advancing with today’s technologies. The future of gaming appears to be in browser based game’s direction. It’s only a matter of time when the advantages of other gaming technologies can be experienced in browser games

  25. Q & A

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