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5 Basic Steps to Promote Your Mobile Application

ASO (app store optimization) is the process behind optimizing your business’s mobile application to rank higher in an app store’s search results. Without proper ASO, a brand’s online presence can suffer and with a growing mobile-first environment, that can mean disaster. Know how to promote and boost your mobile application the right way. Here at Aumcore, we use our extensive knowledge and experience in digital technology trends to create unique approaches for pushing app discoverability.

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5 Basic Steps to Promote Your Mobile Application

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  1. 5 Basic Steps to Promote Your Mobile Application January 2017

  2. What Exactly Does your App Do? • Know how your app functions • Don’t confuse the buyer; Know your application’s value and purpose • Market your app for what it is Image Source: static.pexels.com ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

  3. Where is your Audience Looking? • According to Google, “1 in 4 app users discovers an app through search” • Search ads increase visibility and lead to more downloads • Make sure your app is everywhere where smartphone users are looking Image Source: static.pexels.com ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

  4. Content Will Always Be King • Get your blog on! Write about what your app does • Upload trailer videos • Talk about key features of your application Image Source: static.pexels.com ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

  5. Leverage Social Media • Post about your app on Facebook, Twitter, Instagram, etc. • Give sneak peaks of your app’s features • Have influencers talk about your application Image Source: static.pexels.com ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

  6. App Store Optimization • Improve search ability of your app in the app store • Include industry relevant keywords • Enhance your brand’s visibility on the web Image Source: static.pexels.com ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

  7. Is Your App Priced Correctly? • What are your competitors charging? • Look at the category your app falls in and price accordingly. • Should you have an up front cost, or free with in app purchases? • Review market trends. Image Source: static.pexels.com ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

  8. Aumcore Develops Mobile Application for ScriptSave • Provided convenience of a digital card for drug prescriptions. • Saved subscribers money. • Made life's of users easier. • More than 400K downloads. Image Source: aumcore.com ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

  9. @Aumcore Connect with us on Social Media and start sharing your ideas! LinkedInFacebookTwitterVimeoInstagramBlogContactEmail 215 Park Ave S. Suite 1802 New York, NY 10003 (212) 776-1414 ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.

  10. ©2016 AUMCORE. ALL RIGHTS RESERVED. The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to be shared or disclosed without prior authorization.

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