Better Businesses, Better Gains

1. Better Businesses, Better Gains Investing in the right company and value plays a significant role in ensuring that the economic and financial ecosystem is supported by the right businesses. Taking this step forward, is a new and smarter investment option known by the name of ESG funds. ESG stands for Environment, Social, and Governance. Investing in ESG helps you utilize your asset or capital is a socially responsible way. Like other forms of investments, this too is directed by the objective of generating or maximizing profits, but while taking into account the company’s environmental and social impact. The recent situation, during which the economy bore the hard-hitting consequences of the pandemic, ESG funds in India came to the forefront and gained immense attention for finance experts for how well it performed during this time. While the stock market tried to recover from the turbulence caused by the pandemic, companies that have been maintaining an impressive ESG track record were not severely affected by the volatility caused in the market. The current economic scenario, where businesses with fairly sustainable practices succeeded, definitely sets a precedent for new businesses looking for investments. Likewise, this analysis has not escaped the investors as well as investment banking firms in India, as they seek to make investment decisions keeping in mind the larger impact a company is set to make. Therefore, for entrepreneurs and start-ups, now is the right to evaluate the bigger impacts their product or service makes on the Environment, Social and Governance, for this concern will linger on and shape their funding realities. For a lot of investors, the belief that a good ESG impact is essential for long-term success stands cemented in the ongoing situation. This definitely means that investors are keen to focus on your impact on the climate, the steps taken to reduce waste, initiatives that ensure customer and employee welfare, and inclusive and thoughtful management practices. However, while investors may be swayed by the goodwill a company or a business brings to the table, their decision to invest in the same is also influenced by the market www.avendus.com

2. returns such a business generates. After studying the current market scenario, it only becomes crystal-clear that having and following the right ESG practices reduces the chances of risks, and ensures higher and better financial returns over a period of time. This basically translates to lower risks for investors as well as shareholders. This trend only becomes more pronounced as we compare ESG stocks with stocks or businesses that have not paid much attention to the ESG impact or policies. A company with a strong ESG policy in place exhibits more than just concern for their surrounding; more than anything, it is an evidence that the company is helmed by a leader with a strong vision and understanding for the future, which forms the core of a success story. While a business with a sound ESG strategy may sound inviting, the problem occurs in ensuring a accountability. In that case, an experienced investment banking companies with a diverse portfolio can help you invest your money in the right venture. www.avendus.com