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Making an Effective Public Service Announcement

Making an Effective Public Service Announcement. What is a PSA?. A public service announcement ( PSA ) or public service ad is a type of advertisement featured on television, radio, print or other media.

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Making an Effective Public Service Announcement

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  1. Making an Effective Public Service Announcement

  2. What is a PSA? • A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio, print or other media. • Intended to change the public interest by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. http://2.bp.blogspot.com/-w_rhEy4TzB8/TbmAIahtr5I/AAAAAAAAAV4/MBko6JiheuY/s1600/PSA+TEXT+AD+copy.jpgcreativity-online.com

  3. Your Thoughts • What Public Service Announcements can you think of that were memorable or had a lasting impression on you? • TV? • Radio? • Print?

  4. http://us.cdn1.123rf.com/168nwm/bds/bds0912/bds091200918/6093935-young-blond-woman-with-remote-control-watching-tv--shocked.jpghttp://us.cdn1.123rf.com/168nwm/bds/bds0912/bds091200918/6093935-young-blond-woman-with-remote-control-watching-tv--shocked.jpg http://image.shutterstock.com/display_pic_with_logo/59253/59253,1165387260,2/stock-photo-young-couple-watching-tv-at-home-and-laughing-2286615.jpg Sample Public Service Announcements Past Approaches: • Serious Clip • Comical Clip • Animated Clip • Emotional Clip

  5. Your Goal= Persuasion Many ways you can appeal to an audience and persuade them to take action (Use your required scenario) • Prediction • Observation • Statistics • Comparison • Expert Testimony • Demonstration • Analysis

  6. http://adland.tv/files/imagecache/postimage/media/print/DDpress1b.jpghttp://adland.tv/files/imagecache/postimage/media/print/DDpress1b.jpg Be Creative Images Graphs Charts Facts Statistics Photos Music Acting Sound Effects GET OUR ATTENTION

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