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ADVANTAGE AUSTRIA Austria’s Internationalisation Agency

ADVANTAGE AUSTRIA Austria’s Internationalisation Agency SEMINARIUM: Przedsiębiorco , eksportuj ! Christina Schösser , Ambasada Austrii - Wydział Handlowy 24 Kwietnia 2012, Warszawa. Contents. ADVANTAGE AUSTRIA — Who are we? Importance of exports to the Austrian economy

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ADVANTAGE AUSTRIA Austria’s Internationalisation Agency

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  1. ADVANTAGE AUSTRIA Austria’sInternationalisation Agency SEMINARIUM: Przedsiębiorco, eksportuj! Christina Schösser, AmbasadaAustrii - WydziałHandlowy 24 Kwietnia 2012, Warszawa

  2. Contents • ADVANTAGE AUSTRIA — Who are we? • Importance of exports to the Austrian economy • ADVANTAGE AUSTRIA— What do we do? • go-international • Cooperation between Austria and Poland

  3. The Austrian Federal Economic Chamber • Entrusted with governmental responsibilities: statutory obligation to promote foreign trade • Financed through membership contributions not tax revenue • Creation of a customer-oriented service organisation … and its international arm, ADVANTAGE AUSTRIA • Lobbying • Business development • Knowledge transfer at home and abroad

  4. ADVANTAGE AUSTRIA —Internationalisation agency for the Austrian economy • Encouraging international activities by identifying business opportunities abroad • Supports cross-border commercial activities • Positions Austria globally as an attractive business location and a reliable business partner Worldwide Business Support • 400,000 companies • 40,000 export businesses

  5. Facts and Figures 115offices in 70 countries 750 employees 80 nationalities 1,200 ADVANTAGE AUSTRIA events 1,100 ADVANTAGE AUSTRIA publications 22,000Austrian companies 60+ years’ experience Global business support

  6. Contents • ADVANTAGE AUSTRIA — Who are we? • Importance of exports to the Austrian economy • ADVANTAGE AUSTRIA— What do we do? • go-international • Cooperation between Austria and Poland

  7. Importanceof Austrian exports EUR 122.16 bnexport of goods 2011 (+11.7%) EUR 130.76bnimport of goods 2011 (+15.0%) 40,000 exporters: 10% of all Austrian companies 56.6%export sales ratio (2011): 5 in every 10 EUR USD 21.994 export per capita: world’s 8thlargest exporter EUR 128.7 bn outward FDI stocks 2010 EUR 124.3 bn inward FDI stocks 2010 Exports account for EUR 3.5bn of additional public sector income GDP growth rate of 2.0% is export-related • Sources: 1) Statistics Austria, 2) AWO, 3) UNO, 4) WTO

  8. Who offers export support? • Austrian Federal Government • Business Framework • Trade Policy • Export Credit Guarantees and Export Financing Austrian Federal Economic Chamber (WKO) • ... and its international arm ADVANTAGE AUSTRIA • AWO PLUS – ADVANTAGE AUSTRIA Platform together with regional chambers of commerce • International network of service centres and marketing offices • Private • PrismaKreditversicherungs AG, Coface Austria etc. • Consultants, Principalbankers, forwardingagents …

  9. Contents • ADVANTAGE AUSTRIA — Who are we? • Importance of exports to the Austrian economy • ADVANTAGE AUSTRIA— What do we do? • go-international • Cooperation between Austria and Poland

  10. Service for Austrian exporters Information Learnmore. Faster. Around 1,100 publications Events Making the right connections. 1,200 events a year Coaching Advice.Support.Guidance.

  11. ADVANTAGE AUSTRIA CoachingAdvice. Support. Guidance ADVICE AT HOME Initial consultation ADVANTAGE AUSTRIA Meetings Market analysis • Market entrystrategy • In-marketsupport • Investment advice • International procurement • Debtrecovery SUPPORT ABROAD 22,000 customers

  12. ADVANTAGE AUSTRIA — Information aboutforeignmarkets • wko.at/awo:9,6million hits • AWO-NEWS:about 150,000 subscribers • EXPORTER’S WEEKLY:53,000 subscribers • EXPORTER’S:2 times a year editions about 20,000 copies each • about 1,100 publications: • Economic Profile • Country Profile/Report • Special Profile/Report • Industry Profile/Report

  13. ADVANTAGE AUSTRIA eventsabroad

  14. Contents • ADVANTAGE AUSTRIA — Who are we? • Importance of exports to the Austrian economy • ADVANTAGE AUSTRIA— What do we do? • go-international • Cooperation between Austria and Poland

  15. go-international • Structure • go-international is a joint initiative by the Federal Ministry of Economy, Family and Youth and the Austrian Federal Economic Chamber • implementation through Advantage Austria • Objectives • motivate new SMEs to internationalize • support experienced companies with developing new business in new markets – mainly overseas • promote the export of services (e.g. educational services, creative industries) • promote Austrian FDIs in future markets • create a modern image of Austria through targeted PR

  16. go-international • Financial ressources (2004 – 2013) • go-international I: EUR 40 mio.Contract Period: 2004 – March 2009 • go-international II: EUR 38 mio.Contract Period: April 2009 – March 2011 • go-international III: EUR 35 mio.Contract Period: April 2011 – March 2013

  17. go-international: 5 clusters 2011 – 2013 • Cluster 1: How to do business abroad • Cluster 2: Strenghtenstrenghts • Cluster 3: Exporting know-how • Cluster 4: From exporting to integrated value-chains • Cluster 5: Communicating Austria • www.go-international.at

  18. Contents • ADVANTAGE AUSTRIA — Who are we? • Importance of exports to the Austrian economy • ADVANTAGE AUSTRIA— What do we do? • go-international • Cooperation between Austria and Poland

  19. ADVANTAGE AUSTRIA— Information forforeignmarkets • advantageaustria.org:20million hits (2010) • company presentations:13,000 business opportunities in 28 languages • International newsletters: circulation of about 66,882 • (30 Trade Commissions) • Fresh View/Austria Export:6 editions (243 in total, 2010) • various print publications: e.g. Austria your Business Partner

  20. www.advantageaustria.org Austria’s Internet Platform — Overview • 196 country sites • 28 languages (special focus on East European languages) • 10 Content Partners • Market place with profiles of 18,000 Austrian businesses • Business opportunities with more detailed company information • Listings of all events abroad with details of participating companies • Overview of 30 industry sectors

  21. Business Opportunities • events in Poland and Austria (B2B talks, trade missions, fact finding missions, seminars etc.) • industry focus (environmental technologies, construction, energy and energy infrastructure, tourism) • publication of business opportunities on two websites (Austrian companies on www.advantageaustria.org/pl and Polish companies on www.wko.at/awo/pl - “Geschäftschancen”) • Ambasada RP w Wiedniu - Wydział Promocji Handlu i Inwestycjihttp://www.wien.trade.gov.pl/pl/

  22. Thank you for your attention and every success for the future! Any questions? Christina Schösser Ambasada Austrii -Wydział HandlowyKrólewska 16, PL-00-103 Warszawa T +48 22 586 44 66, F +48 22 586 44 88E warschau@advantageaustria.org W www.advantageaustria.org/pl

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